Sophie Wilkes
Artane
Summary
I am coming to the end of my graduate role in Marketing and Public Relations at Warner Bros. Ireland, where I successfully contributed to high-profile campaigns for films like Saltburn, Wonka, Dune,Twisters, Beetlejuice, and Joker: Folie à Deux. This experience has equipped me with valuable skills in all aspects of public relations, including media relations, influencer management, internal communications, event planning, and media relations. I excel at building strong client relationships and driving engagement. I am passionate about delivering impactful narratives that resonate with diverse audiences in fast-paced environments.
Overview
2
2
years of professional experience
Work History
Marketing and Public Relations Graduate
Warner Bros Discovery Ireland
Dublin
08.2023 - Current
- Critical Thinking & Continuous Improvement: At Warner Bros. Discovery, I embraced a culture of continuous improvement, constantly seeking new learning opportunities in the rapidly evolving film industry. This mindset allowed me to adapt quickly to industry changes and implement innovative strategies.
- Multitasking & Synergy between Marketing and PR: My role involved working across both marketing and public relations, highlighting the distinct yet interconnected nature of these fields. I effectively prioritized tasks to meet strict deadlines, ensuring cohesive messaging that maximized brand impact across both channels.
- Thriving in High-Pressure Environments: I have developed the ability to remain calm and focused under pressure, particularly during unpredictable situations such as writers' strikes or venue issues for major events like Wonka and Aquaman premieres. This experience taught me to be agile and responsive, adapting strategies as needed to navigate challenges.
- Adaptability: The dynamic nature of the film industry requires a high level of adaptability. I quickly adjust to new developments, whether it involves shifting campaign strategies or responding to budget changes.
- Event Planning: Successfully conceptualized, organized, and executed high-profile events. Managed all logistical aspects, from venue selection and vendor coordination, to guest list management and on-site execution. Ensured seamless integration of branding and messaging throughout events, resulting in increased media coverage and positive engagement.
- Collaboration: Actively collaborated with diverse teams across Warner Bros., including marketing, production, and creative departments, to develop cohesive and impactful PR strategies. Worked closely with influencers and brands to amplify campaign reach and engage target audiences, leveraging their platforms to drive awareness and excitement.
Administrative Assistant
Shanowen Files Ltd
Dublin
12.2022 - 08.2023
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Remained calm and professional in stressful circumstances and effectively diffused tense situations.
- Developed administrative processes to achieve organizational objectives and improve office efficiency.
- Managed physical and digital files, monitored spreadsheets and updated reports to coordinate project materials.
Social Media Assistant
Harry's On The Green
Dublin
2019 - 2021
- Generated and maintained social media profiles across social media platforms by performing copywriting, posting, reporting and responding tasks.
- Wrote social media content to increase engagement with customers.
- Engaged and reached out to influencers in-line with the brand to promote the venue to their audience
Retail Sales Associate
Boots
Dublin
- Greeted each customer and offered assistance in finding requested items, helping boost customer satisfaction and retention.
- Followed company policies, rules and procedures to promote company goals and maintain safety.
- Arranged merchandise for display to highlight new styles, attract customers and enhance sales.
Radio Presenter
Near FM / Cólaiste Dhulaigh Radio
Dublin 5
2019 - 2020
- I was in charge of hosting live shows, which included planning and preparing content, selecting music, and engaging with listeners on-air.
- Conducting interviews with guests and developing questions that will elicit interesting and informative responses.
- Operating and troubleshooting broadcast equipment: such as microphones, mixing consoles, and software.
- I was in control of developing content for their shows, such as pre-recorded segments, news updates, and promotional material.
Education
B.A Honors 2.1 - Communication Studies
Dublin City University
09-2023
B.A Honours - Media Production
Coláiste Dhúlaigh Further Education
Leaving Certificate Completed -
Dominican College Griffith
Social Media Marketing
HubSpot Academy
Skills
- Campaign Development
- Audience Targeting
- Event Planning and coordination
- Organizational skills with attention to detail
- Database Management
- Administrative Duties
- Excellent communication and collaboration skills
- Team oriented personality
- Brand Awareness
- Brand Strategy
- Project Management
- Creative Thinking
- Multitasking and Organization
- Efficient Microsoft Outlook, Word,Powerpoint and Excel
- Budget Planning
Timeline
Marketing and Public Relations Graduate
Warner Bros Discovery Ireland
08.2023 - Current
Administrative Assistant
Shanowen Files Ltd
12.2022 - 08.2023
Social Media Assistant
Harry's On The Green
2019 - 2021
Retail Sales Associate
Boots
Radio Presenter
Near FM / Cólaiste Dhulaigh Radio
2019 - 2020
B.A Honors 2.1 - Communication Studies
Dublin City University
B.A Honours - Media Production
Coláiste Dhúlaigh Further Education
Leaving Certificate Completed -
Dominican College Griffith
Social Media Marketing
HubSpot Academy
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