Sarah Kiely Lavelle
Dublin ,Ireland
Summary
Versatile Content Writer proficient in researching, writing and editing diverse content for audiences. Able to work with minimal input to produce engaging, authoritative and error-free work. Meticulous attention to detail and proactive nature.
An experienced, Muti-award-wining entrepreneur who has built and exited a successful company within the FMCG food sector and is looking for a new challenge in copywriting and editorialising content for brands and publishers.
Overview
8
8
years of professional experience
Work History
Freelance Content Writer
Jobbio
Dublin , Ireland
2023.05 - Current
- Responsible for creating copy for international audiences and publishers such as: Finextra, Journal Du Coin, Growth Business, Information Age, Study International, City AM, Tech Times, Silicon Canals, Accounting Today and Professional Beauty.
- Scheduled content releases to meet required deadlines.
- Edited and proofread written documents to correct grammatical errors and punctuation.
- Collaborated with writing team and content manager to develop strategic content.
- Wrote marketing articles to promote product and services.
- Produced engaging headlines to capture target audience.
- Interpreted brand guidelines to create copy to exact briefs.
- Managed editorial calendar to produce timely content.
- Drafted product descriptions and blogs for clients.
- Developed key word and SEO guidelines to boost web traffic.
- Conducted research on assigned topics, generating comprehensive, factual content.
- Produced high quality, impactful content to strict deadlines, consistently meeting brand standards.
Managing & Creative Director
Sadie’s Kitchen
Dublin , Ireland
2015.06 - 2023.05
- Founded a multi-award-winning, first-to-market food brand in 2015.
- Experience raising investment and scaling a company.
- Responsible for all creative and conceptualisation of all branding and product lines within the business.
- Experience working closely with graphic design teams.
- Managed department expenditures and enforced budget adherence to reduce overages.
- Identified creative growth opportunities and developed pitch presentations for new and existing clients.
- Identified new business opportunities and negotiated contracts for new client acquisitions.
- Managed bespoke campaigns aligned with the brand's creative vision.
- Took ownership of enterprise-wide creative work, supporting quality, accessibility and effectiveness.
- Kept up to date with retailer developments and industry trends to identify potential opportunities.
- Negotiated contracts and services to best meet project budget requirements.
Education
Diploma of Higher Education - Digital Marketing
The Fitzwilliam Institute
Dublin, Ireland09.2012
Diploma of Higher Education - Public Relations
The Public Relations Institute of Ireland PRII
Dublin, Ireland05.2011
Bachelor of Arts - Journalism
Griffith College
Dublin, Ireland05.2010
Skills
- Editing copy
- Creative writing
- Concept development
- Marketing
- Copywriting abilities
- Campaign development experience
- News writing
- Editing skills
- Brand messaging
- Marketing communications expertise
Awards
Best Small Business South Dublin Chamber of Business Awards 2019
Food Entrepreneur of the Year Irish Women's Awards 2019
Producer of The Year, Irish Food Awards 2018
Great Taste Award Winners 2018
National Enterprise Awards Best Start Up Winner 2018
U Magazine 30 Under 30 Winner
Ireland's Best Young Entrepreneur Dublin Winner 2017
As Seen on Dragons’ Den 2017
Timeline
Freelance Content Writer
Jobbio
2023.05 - Current
Managing & Creative Director
Sadie’s Kitchen
2015.06 - 2023.05
Diploma of Higher Education - Digital Marketing
The Fitzwilliam Institute
Diploma of Higher Education - Public Relations
The Public Relations Institute of Ireland PRII
Bachelor of Arts - Journalism
Griffith College
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