Karagh Kelly

• Member of the Senior Leadership Team since 2016.
• Designed and led the overall commercial strategy positioning the business for acquisition in October 2023.
• Developed sales budgets and business development forecasts across multiple service offerings.
• Promoted exemplary leadership by communicating company's goals and strategic vision.
• Managed the business development function within the business.
• Defined and maintained performance metrics such as sales, billings, revenue and profitability to measure success of commercial activities.
• Contributed to 20% YoY growth in turnover.
• Built strong relationships with strategic customers and partners across multiple markets and geographies.
• Managed sales team to ensure targets are met or exceeded on a monthly, quarterly and annual basis.
• Collaborated closely with other departments such as Operations, Finance, HR, and IT for successful execution of projects and initiatives.
• Established pricing policies for new and existing products and services to maximise profitability.
• Developed marketing strategies to align with commercial objectives.
• Negotiated contracts and agreements with vendors, suppliers and partners.
• Designed and delivered a series of Masterclasses on behalf of Enterprise Ireland to +600 Irish SMEs.

Member of the Business Advisor Consultant (BAC) team under the Enter-the-Eurozone Programme. To-date I have provided 1-1 mentoring to +25 companies across 8 Eurozone programmes. The goal of the programme is to strategically assist Irish SMEs in developing their market entry plan for a new Eurozone market.

• Directed team workflow for enhanced productivity and quality standards.
• Managed projects and delivery across four departments.
• Directed daily operations, implementing short-term and long-term strategies.
• Monitored and improved process efficiency, team performance, and customer service.
• Designed and implemented policies and standard operating procedures,
• Led client projects for ambitious international growth plans.

As CMM my responsibilities covered a diverse range of activities across multiple industry sectors:

• Developed and implemented strategic marketing plans aligned to clients business objectives.
• Planned, executed, and evaluated marketing campaigns for brand awareness and lead generation.
• Oversaw digital marketing initiatives, including online advertising and social media.
• Managed content strategies for enhanced engagement and brand visibility.
• Built and maintained a strong brand image for clients across all marketing channels.
• Conducted market research to identify trends, competitors, and opportunities for clients and IMS.

Working with SME chamber members to improve the local business environment and strengthen the community through advocacy, networking, and campaigning.

optimisation

• Contributed to the Marketing and PR programmes offered to clients across various accounts in public and corporate sectors.