Ricky Mak

Executive Team member leading commercial strategy across the full Motion motor portfolio, encompassing CarsIreland, Carzone and Cartell.

• Responsible for revenue performance across 23 revenue lines (10 CarsIreland, 8 Carzone, 5 Cartell)
• Expanded remit from 12 revenue lines to full portfolio oversight
• Lead pricing strategy, revenue mix optimisation and commercial planning across all brands
• Partner with Finance on annual budgeting and operating result targets
• Influence margin performance through recurring revenue growth and cost discipline
• Align cross-brand commercial strategy following acquisitions

Elevated to Executive Team to broaden portfolio-level influence and integrate revenue strategy across all motor platforms.

Led commercial function across CarsIreland, Carzone and Cartell with responsibility for 12 core revenue lines.

Portfolio Performance

• Grew revenue from €14.2m (2023) to €16.45m (2025)
• Increased operating result from €2.7m to €4.1m (+54%)
• Shifted portfolio toward higher-margin recurring subscription mix
• Maintained flat headcount while scaling revenue

Strategic Revenue Initiatives

Finance Access – Two-Sided Marketplace Model

• Designed and launched dealer-to-lender subscription engine
• Generated €30k monthly recurring revenue (~€300k annualised from dealers)
• Built €250k annual recurring revenue from finance provider partnerships
• Managed strategic lender relationships
• Total recurring revenue impact: ~€550k annually

Website Subscription Transformation

• Pivoted website model from one-off builds to recurring subscription
• Migrated 320 dealers generating €228k annual recurring revenue
• Full rollout across 650 sites projects €460k+ recurring annually
• Improved revenue predictability and retention

Acquisition & Commercial Integration

• Instrumental in the integration of two acquisitions (+60 employees)
• Restructured 15-person commercial function (2 direct reports)
• Harmonised pricing and commission frameworks across brands
• Protected recurring revenue during transition

Cross-Functional Leadership

• Partnered across Product, Tech, Marketing, Finance, BI and Legal
• Presented commercial roadmap and pricing strategy at annual Strategy Days

Margin & Operational Discipline

• Improved credit control and cash collection
• Reduced tech debt cost exposure
• Increased marketing efficiency
• Managed pricing increases in a competitive market dominated by DoneDeal

• Managed commercial teams across CarsIreland and Cartell
• Expanded remit to include Carzone following 2022 acquisition
• Delivered consistent subscription growth across dealer base

• Managed pharmaceutical portfolio
• Delivered ~€250k annual revenue

Sales Manager across medical publishing portfolio.

• Delivered €985k sales in 2011
• Managed account managers and agency relationships
• Contributed to commercial pricing strategy

Progressed from Business Development to Sales Manager.

• Delivered €2.6m cumulative sales
• Highest annual sales record (€385k)
• Managed 500-account portfolio
• Led 8-person inbound sales team