Zoey Wang

Selected and analyzed more than 1000+ influencer's campaign data, And ensured a 92% match rate between influencer's audience and the target market.

Responded swiftly to negative comments and public sentiment, minimizing reputation risks and resolving over 10 collaboration crises.

Ensured all collaborations were compliant with legal requirements, managing contract signings, modifications, and terminations. About 10% of contracts required adjustments or termination each year.

Collected sales performance data from 2 Shopify stores. Used Google Analytics, Excel for data analysis, predicted 10+ top-selling products.

Identified drop-off points via Google Analytics and designed A/B tests; added material demo videos and pinned user reviews in the test group, resulting in a 12% increase in conversion rate.

Utilized SQL to analyze user behavior data on an e-commerce platform, including clicks, browsing, and purchases. Supported improvements in user experience and targeted marketing strategies.

Analyzed 1,500+ EDMs user interactions, identifying patterns by age and behavior to support targeted campaigns with a 30% open rate and 14% click-through rate in the 18–24 age group, using SQL and Python.

Built online communities and managed 1,000+ users based on user profiles; developed 10+ influencers and increased conversion rate by 30%.

Analyzed user needs using demographic and purchase data, mapped user behavior paths, and segmented users by income and habits, achieving a conversion rate of over 30%.

Evaluated new features’ advantages and potential issues through user questionnaires. Conducted A/B testing between new and old versions to assess user experience.

Conducted market research on online education, analyzing top brand strategies to identify trends and growth opportunities.