Zhanna Boguslavska
Cork,Ireland
Summary
Dynamic and results-driven professional with a proven track record in strategic growth leadership and partner-centric marketing. Demonstrates exceptional skills in cross-functional collaboration and communication, driving successful outcomes through results-driven execution. Adept at executive leadership and team empowerment, consistently achieving organisational goals while fostering a collaborative work environment.
Overview
20
20
years of professional experience
Work History
Director, Global Partner and Alliances Marketing
SolarWinds
Cork, Ireland
03.2024 - 04.2025
- Led Global Growth Strategy: Developed and executed comprehensive channel and alliances marketing strategies across EMEA, APJ, NA and LATAM, resulting in a 20% YoY revenue increase and a 35% closed-won pipeline conversion
- Team Leadership: Coached and developed a cross-regional team, streamlining operations and reducing inefficiencies by 30%, fostering a culture of excellence and initiative
- Optimized Investments: Built new partner marketing programs, optimized MDF spend, initiated co-marketing initiatives with Microsoft and AWS, expanding co-sell opportunities
- Demand Generation Campaigns: Launched targeted partner marketing campaigns and programs, resulting in a 40% increase in partner engagement and enhanced brand presence in the EMEA region
- Cross-Functional Collaboration: Partnered with sales, product management, IT, and finance teams to align partner marketing strategies with overarching business goals, ensuring cohesive go-to-market execution
Senior Manager, Global Partner Marketing
SolarWinds
Cork, Ireland
09.2021 - 02.2024
- Go-To-Market Strategy: Designed and launched SolarWinds' inaugural Partner Program, driving 30% YoY growth across a network of over 5,000 partners, aligning with Clio's emphasis on unlocking exponential growth
- Partner Portal Implementation: Rolled out the SolarWinds Partner Portal with a 96% adoption rate, accelerating the company’s shift to SaaS across multiple partner types, reflecting experience in managing digital platforms
- Team Building: Established and led the Partner Marketing Team, creating new processes and frameworks that increased partner marketing efficiency by 25%, demonstrating leadership in team growth and performance excellence
- Event Management: Directed global partner communications and flagship partner events, improving partner satisfaction and loyalty with a 95% satisfaction rate, showcasing expertise in event planning and execution
Channel Marketing Lead, EMEA
Dell Technologies
02.2018 - 08.2021
- Regional Marketing Strategies: Developed and executed channel marketing strategies increasing pipeline growth across the EMEA region with over 10,000 partnerships, leading to a 25% increase in pipeline contribution
- Partner Network Expansion: Led cross-regional partner marketing programs, expanding the partner network across EMEA and driving 15% growth, aligning with Clio's goals of market expansion
- Training Programs: Implemented partner training programs, including portal upgrades and co-branded marketing campaigns, enhancing partner engagement and brand presence
- Budget Optimization: Managed marketing budgets effectively, improving ROI by 20%, demonstrating fiscal responsibility
Channel and Events Marketing Manager
Dell Technologies
02.2013 - 01.2018
- Event Leadership: Led major channel and event marketing initiatives, including Partner Conferences and Dell Technologies Forums, reflecting skills in event management and brand awareness campaigns
- Demand Generation: Executed demand generation campaigns and incentive programs, contributing to a 20% increase in lead conversion, showcasing a demand generation background
- Metrics and Reporting: Established reporting processes to track campaign effectiveness, leading to a 25% acceleration in partner pipeline, emphasizing data-driven decision-making
Regional Marketing Manager
Dell Technologies
02.2008 - 02.2013
- Field Marketing Strategies: Developed and implemented regional field marketing strategies aligned with business KPIs, delivering measurable improvements in partner engagement and sales performance
- Comprehensive Marketing Management: Managed the full spectrum of regional marketing activities, including budget management, digital marketing, PR, and field events, demonstrating versatility in marketing functions
Brand Marketing Manager
Nokia
06.2005 - 08.2008
- Brand Campaigns: Led brand marketing campaigns targeting consumer and partner audiences across both digital and traditional channels, enhancing brand presence in international markets
- High-Profile Events: Managed events such as product launches and roadshows, strengthening brand presence and customer loyalty, aligning with Clio's emphasis on brand awareness
Education
Diploma of Higher Education - Philology
Kyiv National Linguistics University
Master's - International Economics & Marketing
Kyiv National Shevchenko University
Skills
- Strategic Growth Leadership
- Partner-Centric Marketing
- Results-Driven Execution
- Cross-Functional Collaboration & Communication
- Executive Leadership & Team Empowerment
Languages
English
Fluent
Ukrainian
Fluent
Russian
Fluent
Polish
Intermediate
German - B2
Intermediate
SELECTED ARTICLES
- Maybe It’s Time to Change Your Approach to the Channel, https://www.channelfutures.com/channel-sales-marketing/maybe-it-s-time-to-change-your-approach-to-the-channel-
- Mastering Co-Marketing in the Channel, https://www.channelfutures.com/channel-sales-marketing/mastering-co-marketing-channel
Accomplishments
· CRN Women of the Channel List, 2023 and 2024.
· CRN Channel Chiefs List, 2023 and 2024.
Timeline
Director, Global Partner and Alliances Marketing
SolarWinds
03.2024 - 04.2025
Senior Manager, Global Partner Marketing
SolarWinds
09.2021 - 02.2024
Channel Marketing Lead, EMEA
Dell Technologies
02.2018 - 08.2021
Channel and Events Marketing Manager
Dell Technologies
02.2013 - 01.2018
Regional Marketing Manager
Dell Technologies
02.2008 - 02.2013
Brand Marketing Manager
Nokia
06.2005 - 08.2008
Diploma of Higher Education - Philology
Kyiv National Linguistics University
Master's - International Economics & Marketing
Kyiv National Shevchenko University
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