Zartashia Arooj
Islamabad
Summary
Accomplished Chief Operating Officer with progressive industry background and decisive leadership style. Offers strategic planning abilities, background in change management and forward-thinking mindset. Ready for challenges and focused on meeting future demands.
Results-driven operations professional with proven track record in optimizing business processes, enhancing productivity, and leading high-performing teams. Adept at strategic planning, resource management, and driving operational efficiency in dynamic environments. Strong focus on collaboration and adaptability, leveraging leadership skills to align teams with organizational goals and deliver tangible outcomes. Known for reliability, decisive problem-solving, and fostering culture of continuous improvement.
Overview
20
20
years of professional experience
Work History
Chief Operating Officer
Digital Knock
04.2017 - Current
- Spearheaded the development and execution of successful ATL and BTL marketing campaigns, resulting in the re-launch of over 32 major brands across Pakistan
- Directed a multidisciplinary team of 30+ in-house professionals and managed over 50+ contractual teams to execute BTL activities for major brands, ensuring seamless collaboration and campaign success
- Collaborated with international teams from the USA, UK, Dubai, India, Russia, and Turkey to design and implement global branding and marketing campaigns
- Led prominent branding initiatives for high-profile clients, including J7 Group, Radisson Hotels, PC Hotels, Chikachino, and Dollar Store, enhancing brand visibility and market presence
- Successfully executed target-driven BTL campaigns for leading brands such as Jazz, HBL Konnect, OLX, Jacob Coffee, Bank Al-Falah, Telenor Microfinance Bank, Attock Petroleum, Daari Mounch, and J7 Group, driving significant engagement and brand growth
- Developed and implemented comprehensive marketing strategies to enhance awareness of the company's business activities, driving brand recognition and customer engagement
- Led and mentored a marketing team, providing strategic guidance and constructive feedback to enhance team performance and campaign outcomes
- Conceptualized and organized innovative product launches and promotional strategies for major brands such as Chikachino, Radisson Blu, Signature Villas, and Signature Hotels, ensuring efficient execution and impactful results
- Tracked and analyzed the progress of BTL campaigns for Jazz, Bank Al-Falah, Jacob, and OLX, providing detailed performance reports to inform strategic decision-making
- Monitored social media performance and lead generation for multiple brands, including Future World Schools, Chikachino, Signature Hotels, Callisto, and The Mark, optimizing digital strategies for maximum impact
- Oversaw content creation across all major social media platforms, including Facebook, Instagram, YouTube, and TikTok, ensuring consistent brand messaging and audience engagement
- Conducted thorough market research to stay ahead of industry trends and competitive activities, informing strategic marketing initiatives
- Managed budgets and strategically allocated resources across projects to optimize campaign effectiveness and ROI
- Acted as the organization's key representative to external parties, including media, stakeholders, and potential clients, building strategic partnerships and enhancing brand reputation
- Managed daily operations to ensure organizational efficiency and alignment with business objectives
- Strengthened the company's reputation by fostering robust relationships with clients, partners, and stakeholders
- Cultivated a positive corporate culture by launching employee engagement programs that recognized achievements and encouraged team collaboration
- Mentored team members, offering guidance and constructive feedback to foster a culture of continuous learning and professional development
- Negotiated contracts and agreements, securing favorable terms to maximize profitability
- Identified and pursued strategic business development opportunities, driving organizational growth and increasing revenue
- Managed financial, operational, and human resources to optimize overall business performance and achieve key objectives
Director Operations
RIDEZ
03.2017 - 12.2017
- Company Overview: A transportation service company focusing on operational efficiency
- Successfully managed a fleet of over 100 vehicles across Islamabad utilizing Careem platforms
- Led vendor management and ensured timely reimbursement of payments
- Drive monthly business generation exceeding 3 million PKR
- Partner with PakWheels for vehicle inspections to ensure quality and compliance
- Streamlined driver screening and onboarding processes
- Enhanced driver retention and satisfaction with incentives
- Implemented smart car tracking devices for continuous monitoring
- Secured and generated business worth over 1.5 million PKR for Attock Petroleum
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations
- Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues
- A transportation service company focusing on operational efficiency
Talent Management & OD Specialist
Coca Cola Beverages Pakistan Limited
08.2014 - 11.2014
- Company Overview: A leading beverage company and a subsidiary of Coca-Cola
- Developed and implemented programs aligning employee efforts with business goals
- Coordinated and executed employee engagement initiatives at the Head Office
- Conducted analysis of Employee Engagement Survey data
- Designed and implemented a comprehensive Growth Pyramid for employees
- Consulted with management to optimize business processes
- Developed strategic planning methodologies enhancing organizational efficiency
- Designed and facilitated team-building exercises
- Assisted employees in developing project timelines and deadlines
- Led implementation of significant operational changes
- Developed metrics to assess performance management alignment
- A leading beverage company and a subsidiary of Coca-Cola
Talent Management Specialist
Coca Cola Beverages Pakistan Limited
04.2013 - 08.2014
- Company Overview: A leading beverage company and a subsidiary of Coca-Cola
- Successfully recruited and on boarded 60+ operators for the Multan Green Field Plant
- Sourced and hired talent for the Management Trainee Sales program
- Led diversity and inclusion efforts across departments
- Managed a workforce of over 500 employees across operations
- Achieved successful audit outcomes for HR operations
- Managed payroll for employees at the Multan Plant
- Coordinated annual medical examinations for all employees
- Developed candidate sourcing channels
- Collaborated with hiring managers to identify staffing requirements
- Led the onboarding and induction process for new hires
- A leading beverage company and a subsidiary of Coca-Cola
Training Executive
TELENOR PAKISTAN
10.2010 - 04.2013
- Company Overview: A leading telecommunications company in Pakistan
- Developed and executed regional training programs for franchise sales staff
- Provided critical backend support to operational team
- Conducted training needs assessments and implemented tailored training plans
- Managed a database of regional franchise staff
- Designed and organized competency events and quizzes
- Conducted training needs analyses for franchise staff
- Acted as the primary point of contact for franchise queries
- Implemented company SOPs at the franchise level
- Conducted franchise audits and training sessions
- Managed customer complaints with a focus on resolution
- A leading telecommunications company in Pakistan
Planning & Reporting Executive
TELENOR PAKISTAN
06.2007 - 10.2010
- Company Overview: A leading telecommunications company in Pakistan
- Managed end-to-end order processing of inventory-related items
- Facilitated execution of new franchise agreements
- Oversaw load mapping and remapping of regional retailers
- Conducted sales trend analysis for strategic insights
- Managed regional sales activities, ensuring accurate tracking
- Monitored customer registration processes
- Coordinated between major departments for efficient communication
- Allocated sales targets among the regional sales team
- Managed processing of regional expense claims
- Represented the region at the Annual Sales Conference
- A leading telecommunications company in Pakistan
Sales & Customer Services Officer
TELENOR PAKISTAN
06.2007 - 10.2010
- Company Overview: A leading telecommunications company in Pakistan
- Managed front desk operations, exceeding company-assigned targets
- Led a customer services project to reduce wait times
- Managed high volumes of customer interactions smoothly
- Streamlined call handling processes for improved efficiency and reduced wait times
- A leading telecommunications company in Pakistan
Sales & Customer Services Executive
Ufone GSM, Tele Communication
03.2005 - 05.2007
- Company Overview: A popular GSM mobile service provider in Pakistan
- Managed front desk operations and exceeded service targets
- Launched a free SIM project handling high volumes of walk-ins
- A popular GSM mobile service provider in Pakistan
Education
MBA - Marketing
PRESTION UNIVERSITY
Multan, PB01.2005
Skills
- Planning and execution
- Executive Leadership
- Brand Development Expertise
- Training and Development
- Adaptability and Flexibility
- Organizational Development
- Human Resources Management
- Recruitment and retention
Timeline
Chief Operating Officer
Digital Knock
04.2017 - Current
Director Operations
RIDEZ
03.2017 - 12.2017
Talent Management & OD Specialist
Coca Cola Beverages Pakistan Limited
08.2014 - 11.2014
Talent Management Specialist
Coca Cola Beverages Pakistan Limited
04.2013 - 08.2014
Training Executive
TELENOR PAKISTAN
10.2010 - 04.2013
Planning & Reporting Executive
TELENOR PAKISTAN
06.2007 - 10.2010
Sales & Customer Services Officer
TELENOR PAKISTAN
06.2007 - 10.2010
Sales & Customer Services Executive
Ufone GSM, Tele Communication
03.2005 - 05.2007
MBA - Marketing
PRESTION UNIVERSITY
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