Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Yasir Saeed

Lahore

Summary

Dynamic EdTech entrepreneur and Content Marketing Specialist with a proven track record at Rapyd Cloud and GNN, showcasing expertise in SEO and brand storytelling. Achieved a 34% growth for Ieltskaro.com and expanded GNN's viewership to 21 Million, demonstrating exceptional content strategy development and leadership skills. Successfully optimized numerous campaigns to enhance engagement and brand visibility via SEO and social media management.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Content Marketing Specialist

Rapyd Cloud
06.2024 - Current
  • Writing long-form articles, blog posts, and whitepapers that showcased thought leadership in the industry.
  • Developed a comprehensive editorial calendar to streamline content creation and publication processes.
  • Refined target personas by conducting market research analysis, ensuring tailored messaging across all communication platforms.
  • Created visually appealing infographics that effectively communicated complex ideas and concepts.

EdTech Startup Founder and Instructor

Ieltskaro.com
02.2024 - Current
  • Conducted target market research to scope out industry competition and identify advantageous trends.
  • Drove product development from concept to launch, ensuring alignment with customer needs.
  • Built the entire LMS using Tutor LMS Pro on WordPress
  • Managed financial resources effectively, maintaining profitability throughout various stages of growth.
  • Achieved 34% growth in a Y-o-Y basis

Head of Digital Marketing

GNN
11.2018 - 10.2023

Managing a team of SMEs and a designer to achieve daily/weekly organic targets.

  • Managed relationships with external agencies, vendors, and partners for successful collaborations in digital initiatives.
  • Increasing social media outreach and monthly viewership from 5 Million to 21 Million on YouTube.
  • Managing Youtube/Facebook Copyright Actions by taking down channels/pages using our content
  • Developed comprehensive reporting systems to measure the impact of digital marketing efforts on overall business goals.
  • Spearheaded the development of mobile app and responsive websites for English and Urdu content.
  • Mentored junior team members, aiding in their professional development within the organization.

Social Media Manager

92 News HD
07.2016 - 11.2018
  • Managed multiple social media platforms, ensuring consistency in uploads of video content.
  • Boosted engagement rates with the creation of compelling and visually appealing content.
  • Optimized posting schedules based on platform-specific analytics to maximize content visibility.
  • Increased monthly revenues from $500 to over $12,000 in a span of 1.5 years.

Education

MBA - Marketing

Lahore School of Economics
Lahore
12-2015

Skills

  • Brand storytelling
  • Content strategy development
  • SEO proficiency
  • Paid advertising (Google & Meta Ads)
  • Webinar creation
  • Curriculum planning
  • Multimedia production
  • Blended learning
  • Mobile learning
  • E-learning technologies

Certification

  • Google Ads Certification - Google Skillshop.

Languages

English
Native or Bilingual
Arabic
Limited Working
Urdu
Native or Bilingual

Timeline

Content Marketing Specialist

Rapyd Cloud
06.2024 - Current

EdTech Startup Founder and Instructor

Ieltskaro.com
02.2024 - Current

Head of Digital Marketing

GNN
11.2018 - 10.2023

Social Media Manager

92 News HD
07.2016 - 11.2018

MBA - Marketing

Lahore School of Economics
Yasir Saeed