Xin Ye
Cork
Summary
Results-driven Marketing and Business Specialist with expertise in digital marketing, brand strategy, and event management. Proven ability to boost audience engagement and run successful campaigns based on data-driven strategies and innovative content. Proficient in using Adobe Suite, CRM tools, and social media to influence business performance. Ready to apply my creative and analytical skills to provide a beneficial service to a dynamic business team.
Overview
3
3
years of professional experience
Work History
Marketing Manager
Tory Top Chocolate
Cork
10.2024 - Current
- Tory Top Chocolate is an artisanal chocolate factory in Cork city, specializing in corporate workshops and a variety of interactive events.
- Organise corporate workshops and interactive events, ensuring flawless execution and positive customer feedback. Track campaign performance and generate actionable insights.
- Develops creative, insight-led content across social media platforms to drive engagement and increase brand visibility.
- Work with local media ( eg. Irish Times, Examiner), influencer and UGC on social media.
- Manages Shopify store operations, working with developers for technical support.
- Utilizes CRM systems for client relationship management.
- Handles customer queries through phone and social media.
Assistant Venue Manager
Shanghai National Exhibition and Convention Center
Shanghai
11.2023 - 09.2024
- Shanghai National Exhibition and Convention Center is the largest exhibition venues in Shanghai, hosting major international events.
- Interviewed and hired associates to fill staff vacancies.
- Provided support to the HR team and external sub-contractors in daily administrative tasks.
- Collaborating with the Venue Manager and staff to uphold high standards.
- Ensure strict adherence to the budget, as agreed with the client.
- Oversee daily operations of the venue, including managing bookings and scheduling events.
Marketing Intern
Zambon
Shanghai
03.2023 - 08.2023
- Zambon is an Italian multinational pharmaceutical and health product company.
- Assist in drafting educational and promotional content for social media, focusing on products, and health-related topics.
- Manage all campaign materials and logistics, including administrative and financial details for team projects.
- Skills Developed: Graphic & Video Design Developed advanced design and video editing skills with the use of Canva, Adobe Suite (Photoshop, Illustrator), and video programs (e.g., Adobe Premiere, Capcut) to create visually attractive graphics and quality videos with effective storytelling for campaigns.
Purchasing Intern
Kautex
Shanghai
05.2022 - 09.2022
- Kautex, a Germany-based Tier One supplier, specialises in plastic fuel systems and SCR systems. It is ranked among the top 100 automotive suppliers worldwide.
- Utilized ERP systems and Excel to manage purchase data and reports.
- Assisted in sourcing and evaluating suppliers to ensure cost-effective and high-quality procurement.
- Coordinated with finance, sales, and R&D teams to align purchasing with business needs.
- Negotiated contracts with vendors ensuring legal and financial compliance.
Education
Master of Science - Food Business And Innovation
University College Cork
Cork, Ireland03-2025
Bachelor of Science - Marketing
Shanghai Institute of Technology
Shanghai, China09-2024
Diploma - Sustainable Development & Circular Economy
Hochschule Trier(exchange)
Trier, Germany03-2023
Skills
- Proficient in using marketing tools includes Adobe, Canva, and Microsoft Office
- Skilled in photography and video editing
- CRM management
- Digital marketing
- Online and traditional marketing
- Market analysis
- Analytics and SEO
- Competitor analysis
- Marketing campaign management
- Campaign tracking
- Event planning
- Budgeting and allocation
Timeline
Marketing Manager
Tory Top Chocolate
10.2024 - Current
Assistant Venue Manager
Shanghai National Exhibition and Convention Center
11.2023 - 09.2024
Marketing Intern
Zambon
03.2023 - 08.2023
Purchasing Intern
Kautex
05.2022 - 09.2022
Master of Science - Food Business And Innovation
University College Cork
Bachelor of Science - Marketing
Shanghai Institute of Technology
Diploma - Sustainable Development & Circular Economy
Hochschule Trier(exchange)
Similar Profiles
Nick ColomboNick Colombo
Quality Control Technician at Chocolate Chocolate ChocolateQuality Control Technician at Chocolate Chocolate Chocolate
PIERRE R. PAGEPIERRE R. PAGE
Packaging Floater at Tory BurchPackaging Floater at Tory Burch
Cristy LugoCristy Lugo
Talent Acquisition Specialist- Contract at Tory BurchTalent Acquisition Specialist- Contract at Tory Burch