Summary
Overview
Work history
Education
Skills
Professional Profile
Timeline
Generic

Viv Devine MBA RN

Co Kildare

Summary

With over 20 plus years in Pharmaceutical Sales, I have developed a strong foundation in client relations, market analysis and strategic sales initiatives. My career is highlighted by consistent achievement in exceeding sales targets, and fostering long-term relationships with healthcare professionals, demonstrating a passion for impacting patient care through effective pharmaceutical solutions.

Overview

28
28
years of professional experience

Work history

Commercial Operations Lead

Gedeon Richter Ireland
Citywest, Dublin 24
02.2024 - 03.2025
  • Lead Demand Planning operations between headquarters and local wholesaler, while implementing integrated supply chain solutions and maintaining cross-functional information systems
  • Maintaining and developing information systems based on accounting, Production/Supply chain and field services CRM
  • Assist country manager with Day-to-Day operations of IE affiliate
  • Development, Promotion and sale of the Exem Foam / Giskit product range involved in fertility investigation procedures in Hospital / Clinical settings
  • Identify potential process improvements for both operations and resources

Hybrid Territory Manager

Lundbeck Ireland Limited
Citywest, Dublin 24
03.2007 - 10.2023
  • Promotion of a psychiatry and neurology portfolio in Primary and Secondary care (Midlands & South Dublin/Wicklow, Carlow / Kilkenny and Tipperary, Leitrim / Roscommon)
  • Achievement of annual targets and KPI's in line with company strategy and core operating principles
  • Key Account Management: Following full product cycle from prescription to end user (Pen to Patient)
  • Building and maintaining of strong relationships with KOL's, customers, patient support groups, internal departments
  • Proficient in Omnichannel engagement
  • High level of technical product and disease knowledge maintained through clinical data
  • Constant market analysis of portfolio with relation to competitors, parallel trade and buying patterns
  • Commercial deal and strategy implementation, detail and selling to pharmacists, pharmacy chains and buying groups, e.g Connect, LINK, Pharma le Cheile
  • Management and intelligent use of promotional budget, completing numerous self created initiatives in line with individual bi-annually created business plan
  • High degree of time management, determining high potential versus performance across mini-bricks for Maximum return on investment
  • Participated in various pre-product launch securing patient supply programme participants
  • International and Domestic representation at various symposia, meetings and conferences
  • Execution of Public Awareness campaigns, partnering with patient support groups, ( 'Lean on Me' public campaign partnered with Aware)
  • Presentation and education of disease areas and product portfolio to non-prescriber stakeholders ( Nursing Homes, PHN'S, CNM'S, Community Mental Health Nurses)
  • Ensuring formulary access of product portfolio in hospital pharmacy and Drugs and Therapeutics Committees
  • Awarded 'Representative of the Year' 2014 & 2018 for exceeding targets and customer centric approach
  • Lundbeck award for 'Professionalism' awarded 2013 for contribution to team and customer groups
  • Recognised within the organisation by colleagues both primary/secondary as the go to person to assimilate clinical data
  • Recognised for my flexibility in territory changes, pre-Launch activity and new product adoption

Pharmaceutical Sales Representative

Gerard Laboratories LTD.
Citywest , Dujblin 24
02.2001 - 03.2007
  • The promotion and sale of an extensive generic portfolio into Community Pharmacy/ General practice. (Leinster Territory)

Orthopaedic Sales Specialist

B.Braun Medical Ltd
Bluebell, Dublin 8
11.1999 - 02.2001
  • The promotion, education and sale of Orthopaedic Devices and Instrumentation to Secondary healthcare professionals. (North 1/2 country).

Medical Sales Representative

MDR Healthcare Ltd
Tallaght, Dublin 24
09.1997 - 11.1999
  • Sales and training of engineering supplies portfolio (Capital / disposable) into Secondary Care (National Role)

Education

Registered Nurse (RN) - Nursing

Methodist Hospital School of Nursing
Lubbock ,Texas
04.2001 - /1997

M.B.A - Business Administration

University of Texas at Austin
Austin, TX
04.2001 - 1992

BS - Finance

University of Texas at Austin
Austin, TX
04.2001 - 1987

Skills

  • Client Relationship management
  • CRM software proficiency
  • Strategic sales Planning
  • Product knowledge
  • Territory Management
  • Team collaboration
  • Market analysis
  • Product Presentations
  • Negotiation skills
  • Time / Budget management

Professional Profile

  • Innovative sales professional with a financial and operations background.
  • Strong leadership, analytical, administrative and business development skills.
  • Proven track record in building turnover / market share.
  • Recognised by managers, colleagues and customers for commitment, flexibility and results.
  • Results focused while working within customer service, time and budgetary constraints.
  • High professional and personal standards – thorough, organised and conscientious.

Timeline

Commercial Operations Lead

Gedeon Richter Ireland
02.2024 - 03.2025

Hybrid Territory Manager

Lundbeck Ireland Limited
03.2007 - 10.2023

Registered Nurse (RN) - Nursing

Methodist Hospital School of Nursing
04.2001 - /1997

M.B.A - Business Administration

University of Texas at Austin
04.2001 - 1992

BS - Finance

University of Texas at Austin
04.2001 - 1987

Pharmaceutical Sales Representative

Gerard Laboratories LTD.
02.2001 - 03.2007

Orthopaedic Sales Specialist

B.Braun Medical Ltd
11.1999 - 02.2001

Medical Sales Representative

MDR Healthcare Ltd
09.1997 - 11.1999

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Viv Devine MBA RN