Vishal Anand
Hyderabad
Summary
Regional Business Head with a proven track record and 11.5 years of dynamic business handling, sales, marketing and category experience , adept in driving business growth and enhancing customer experience with expertise in leading large and diverse teams. I foster team motivation and collaboration, consistently achieving key performance metrics while analyzing market trends to take informed strategic decisions. Passionate about delivering exceptional results in fast-paced environments.
Overview
12
12
years of professional experience
Work History
Regional Business Head
Cariotauto Pvt Ltd (Cars24)
12.2021 - Current
- PnL owner and Business Head for AP&TS managing end to end business with Sales, Operations and Consumer Finance
- Managed team of 60+ members including Hub Heads, Ops manages, Consumer Finance team, Hub Operations managers, Car advisors and Telecallers to achieve business targets.
- Delivered the best customer experience to the customers with keen eye on all the CEX metrics
- Consistently delivered on key performance metrics with 4x growth on sales, 3x growth on VAS, Best finance penetration in the country with attach rates upwards of 60%.
- Analyzed market trends and competitor activities to inform decision-making processes.
- Mentored and coached team members to improve skills and enhance productivity.
- Fostered positive work environment that encouraged teamwork, collaboration, and open communication among staff members.
- Collaborated with cross-functional teams to align objectives and strategies.
Associate Director- Growth & Trade Marketing
NINJACART
01.2021 - 08.2021
- Heading the Category/Trade Marketing function Centrally
- Drive business teams across circle to achieve Net margin and tonnage targets
- Own end-to-end P&L for portfolio products
- Drive product penetration and sale volume among customers through innovative campaigns
- Work closely with Cross functional teams to ensure business growth
- Innovate and implement customer segmentation in B2B space
- Own the market intelligence, price and quality benchmarking across various markets for portfolio products
- Ensure App funnel improvement and run loyalty programs for B2B customers
- Responsible for AOP planning, forecasting and demand predictions for all the circles
- Conceptualize initiatives for margin and tonnage improvement to meet business goals
Regional Growth Head
OYO ROOMS
03.2020 - 01.2021
- Responsible for end to end business development for Hotels in Goa
- Monitoring, analyzing and forecasting supply targets, their business models and tracking progress against them for all models
- Identifying new forms of Real Estate to ensure the right inventory growth and higher market share for the respective market
- Mentoring the team towards right relationship management with their respective partner properties
- Creating a balance in inventory growth and revenue growth with the objective of profit maximization
- Building and leading the business development team through effective performance management systems like review meetings, performance monitoring and discussion etc
- Undertaking training and mentoring the team to deliver the best results
Business Development Head
OYO ROOMS
06.2019 - 02.2020
Prepaid Product Lead
VODAFONE IDEA LIMITED
01.2018 - 05.2019
- Excellence in Product Management; managing product through entire lifecycle including product conceptualization, approvals, product launches, product enhancements and benchmarking
- Facilitate and monitor new product/process launch to meet revenue budgets
- Understand the customer usage pattern and gather insights to design product strategies around the same
- Design segmented products targeted at users to increase their spend/usage
- Proactively prevent customers from dropping their usage
- Forge Reactive programs to increase winback
- Track financial KPI's to review and recommend revenue enhancement initiatives
- Implement promotional strategies to increase market share of the prepaid products
- Coordinate with Sales Team and assist them to increase the product sales
- Research and evaluate competitor products & strategies; gathering insights on shaping direction of the product
AVP and Business Head
SVS Pharma
08.2021 - 12.2021
- Helped the company to setup 2 retail outlets with Brand name Sprint Pharmacy and helped them scale to 25 lacs per month revenue in just 2 months
- Did a complete analysis for competitor pharmacy chain and presented the findings to the Managing Director
- Ensured consistent proactive approach in procurement and trained the supply and retail teams to maximize the output.
Area Sales Manager
VODAFONE IDEA LIMITED
07.2015 - 12.2017
- Led a team of team of 14 Direct Repartees, 70+ FOS & 40 Channel Partners in Mathura and Kasganj districts
- Managed end to end Sales and Distribution Activities of assigned districts and responsible for yearly business of ~50 cr
- Ensured achievement of sales targets through Channel engagement, Distributor network planning, Increasing active retailers and team motivation
- Prepared Sales and Distribution plan for the territory and set SMART goals for the FY
- Reversed the declining CMS Trend through key channel management & sales interventions
- Reviewed team and channel performance regularly to suggest improvements and formulate joint sales plans
- Ensured CMS and revenue growth of the district; increased CMS by 1.8% in 10 months at Kasganj
Territory Sales Manager
VODAFONE IDEA LIMITED
05.2013 - 06.2015
- Joined as a Management Trainee and completed Cross Functional Training in Sep 2013
- Was responsible for 3 Distributors and 12 FOS for managing sales of Urban Territory of Aligarh District
- Motivated high performance amongst the Sales Team by introducing appraisal schemes for FOS
- Enhanced the gross adds by 60% as compared to industry growth of 17%
- Worked towards expansion of network to achieve DPL of 208 as compared to 188 in previous FY
Education
MBA - Sales & Marketing
T A PAI MANAGEMENT INSTITUTE
01.2013
B.Tech - Electrical & Electronics
Sikkim Manipal Institute of Technology
01.2009
Skills
- Microsoft Office
- Chat GPT
- Communication
- Leadership
- Team Motivation
- Problem Solving
- Decision Making
- Handling complexity
- Logical and Analytical
- Competitor analysis
- Customer service
- Relationship building
- Sales strategy
- Pricing strategy
- Negotiation
- Business planning
Timeline
Regional Business Head
Cariotauto Pvt Ltd (Cars24)
12.2021 - Current
AVP and Business Head
SVS Pharma
08.2021 - 12.2021
Associate Director- Growth & Trade Marketing
NINJACART
01.2021 - 08.2021
Regional Growth Head
OYO ROOMS
03.2020 - 01.2021
Business Development Head
OYO ROOMS
06.2019 - 02.2020
Prepaid Product Lead
VODAFONE IDEA LIMITED
01.2018 - 05.2019
Area Sales Manager
VODAFONE IDEA LIMITED
07.2015 - 12.2017
Territory Sales Manager
VODAFONE IDEA LIMITED
05.2013 - 06.2015
MBA - Sales & Marketing
T A PAI MANAGEMENT INSTITUTE
B.Tech - Electrical & Electronics
Sikkim Manipal Institute of Technology
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