Violeta Martin

• Since May 2025, Docusign International EMEA legal entity director and EMEA HQ site leader, representing a total cross functional employee population of 800
• 3rd-line leadership role overseeing $300M ARR across the EMEA Commercial segment
• Led GTM for Intelligent Agreement Management (IAM), driving adoption of AI-powered agreement workflows. Achieved new IAM platform revenue contribution to total bookings of 30% since launch in December 2024
• Promoted internally in 2022 from Area VP to full regional VP expanding the scope of my role from SMB to also include the Mid Market segment

• Owned pipeline generation across all market segments in EMEA
• Drove +100% YoY pipeline growth for 3 consecutive years; scaled SDR team from 6 to 55 reps
• Led major process and infrastructure redesigns to support demand generation at scale

• Managed new customer acquisition team for the SuccessFactors suite
• Achieved 137% of annual quota in FY14

• Led teams representing key strategic clients including Google and F5 Networks
• Managed $100M+ ARR annually; exceeded targets for four consecutive years

Launched and scaled the first Inside Sales Unit for Hertz Global Sales increasing output per employee by +50%

Leading pipeline generation teams across Oracle technology and applications portfolio reducing by 90% campaign planning to execution lead times through process optimization

Lead software engineer in a seed stage start up, leading product management and development. Brought first +100K contract to the company.