Summary
Overview
Work History
Education
Skills
Accomplishments
Software
Certification
Languages
Work Availability
Timeline
Hi, I’m

Vigneshwar Balachandra Ganeshan

Dublin 5,Dublin
Vigneshwar Balachandra Ganeshan

Summary

Accomplished Digital Marketing Executive with 6 years background developing and managing online marketing campaigns, brand imaging and website development. Bringing sharp business acumen and acute market sense with history of success identifying and capitalizing on new opportunities. Proficient in Google ads, Analytics, Salesforce.

Overview

8
years of professional experience
1
Certification

Work History

Eloi Consulting
Coimbatore, Tamilnadu

Digital Marketing Executive
10.2022 - 01.2023

Job overview

  • Responsible for overseeing the company's brand operation, including digital media placement selection and evaluation of the placement effectiveness.
  • Collected and analyzed industrial information to measure and report on marketing activities, ensuring data-driven decision-making.
  • Prepared compelling marketing materials, organized engaging activities, and maintained the company's social media platforms and official website.
  • Coordinated with internal departments and external partners to ensure seamless digital network construction and operation maintenance.
  • Collaborated closely with the team to develop creative concepts and campaign ideas, fostering an innovative and collaborative work environment.
  • Proactively identified and explored new business opportunities to achieve business targets, resulting in increased revenue and market share.
  • Fostered and maintained strong relationships with existing and new clients, earning their trust and loyalty.
  • Achieve 80% increase in ad conversion rates through A/B testing.
  • Conducted thorough client needs assessments, ensuring that their requirements were understood and met effectively.
  • Organized, planned, and implemented successful marketing activities, delivering impactful results within specified timelines and budgets.
  • Maintained excellent customer support, promptly addressing inquiries and concerns to ensure high customer satisfaction.
  • Stayed updated with market and industry developments, leveraging insights to drive marketing strategies and maintain a competitive edge.

Brandmonk Consulting
Coimbatore, Tamilnadu

Data Analytics Internship Program
07.2022 - 10.2022

Job overview

  • Worked with customers to understand needs and provide excellent service.
  • Developed and maintained courteous and effective working relationships.
  • Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
  • Used Microsoft Word and other software tools to create documents and other communications.

RRDONELLEY
Chennai, Tamilnadu

HTML Developer
04.2019 - 07.2022

Job overview

  • Initiated market research studies and analyzed findings.
  • Monitored online trends, conversations and innovations to optimize strategies.
  • Conducted user interviews, user testing and analyzed existing applications analytics to determine gaps in features and usability.
  • Measured and evaluated brand digital performance to present weekly findings to management.
  • Helped clients develop website portals and social media pages to promote businesses.

Spi global technologies
Chennai, Tamilnadu

Developer
08.2017 - 12.2018

Job overview

  • Created wide range of digital assets such as rich media online ads and micro websites.
  • Collaborated cross-functionally with sales, engineering and product management teams to accomplish shared goals.
  • Collaborated effectively with advertising and media specialized to boost results from strategic campaigns.
  • Improved click-through rates, conversion and other important KPIs with strategic approach.

DIGI SCHOLAR ACADEMY COIMBATORE
Coimbatore, Tamilnadu

Advanced Digital Marketing Certification Program
01.2017 - 08.2017

Job overview

  • Led projects and analyzed data to identify opportunities for improvement.
  • Successfully maintained clean, valid driver's license and access to reliable transportation.
  • Identified issues, analyzed information and provided solutions to problems.
  • Improved operations through consistent hard work and dedication.

HCL Technologies
Chennai, Tamilnadu

Analyst
03.2015 - 12.2016

Job overview

  • Wrote engaging and successful marketing, advertising and website copy.
  • Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
  • Coordinated for exclusive content and topics with editor and chief to deploy enewsletters.

Education

Dublin Business School
Dublin, Ireland

Master of Science from Data Analytics
01.2023

Indus College of Engineering
Coimbatore

Bachelor Of Engineering from Computer Science And Engineering
05-2014

Government Higher Secondary School, Siddhapudhur
Coimbatore

Higher Secondary School
05-2010

Government Higher Secondary School, Siddhapudhur
Coimbatore

High School
05-2008

Skills

  • SEO & SEM
  • Email Marketing
  • Google Adwords
  • Social Media Marketing
  • Performance analysis
  • Facebook Ads Manager
  • Newsletter design
  • Content marketing
  • CMS management

Accomplishments

    At HCL Technologies Chennai, This is my first organization after got my degree and I Got Employee of the year award for two consecutive years (2015 - 2016).

Software

Google adwords

Google Analytics

Salesforce

Hubspot

Certification

  • Data Analytics

  • Advanced Digital Marketing

  • C Programming

Languages

English
Upper intermediate
Availability
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Timeline

Dublin Business School

Master of Science from Data Analytics
01.2023

Digital Marketing Executive

Eloi Consulting
10.2022 - 01.2023

Data Analytics Internship Program

Brandmonk Consulting
07.2022 - 10.2022

HTML Developer

RRDONELLEY
04.2019 - 07.2022

Developer

Spi global technologies
08.2017 - 12.2018

Advanced Digital Marketing Certification Program

DIGI SCHOLAR ACADEMY COIMBATORE
01.2017 - 08.2017

Analyst

HCL Technologies
03.2015 - 12.2016

Indus College of Engineering

Bachelor Of Engineering from Computer Science And Engineering

Government Higher Secondary School, Siddhapudhur

Higher Secondary School

Government Higher Secondary School, Siddhapudhur

High School
Vigneshwar Balachandra Ganeshan