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Hi, I’m
Vigneshwar Balachandra Ganeshan
Dublin 5,Dublin
Summary
Accomplished Digital Marketing Executive with 6 years background developing and managing online marketing campaigns, brand imaging and website development. Bringing sharp business acumen and acute market sense with history of success identifying and capitalizing on new opportunities. Proficient in Google ads, Analytics, Salesforce.
Overview
8
years of professional experience
1
Certification
Work history
Eloi ConsultingCoimbatore, Tamilnadu
Digital Marketing Executive
2022.10 - 2023.01 (3 education.months_Label)
Job overview
- Responsible for overseeing the company's brand operation, including digital media placement selection and evaluation of the placement effectiveness.
- Collected and analyzed industrial information to measure and report on marketing activities, ensuring data-driven decision-making.
- Prepared compelling marketing materials, organized engaging activities, and maintained the company's social media platforms and official website.
- Coordinated with internal departments and external partners to ensure seamless digital network construction and operation maintenance.
- Collaborated closely with the team to develop creative concepts and campaign ideas, fostering an innovative and collaborative work environment.
- Proactively identified and explored new business opportunities to achieve business targets, resulting in increased revenue and market share.
- Fostered and maintained strong relationships with existing and new clients, earning their trust and loyalty.
- Achieve 80% increase in ad conversion rates through A/B testing.
- Conducted thorough client needs assessments, ensuring that their requirements were understood and met effectively.
- Organized, planned, and implemented successful marketing activities, delivering impactful results within specified timelines and budgets.
- Maintained excellent customer support, promptly addressing inquiries and concerns to ensure high customer satisfaction.
- Stayed updated with market and industry developments, leveraging insights to drive marketing strategies and maintain a competitive edge.
Brandmonk Consulting Coimbatore, Tamilnadu
Data Analytics Internship Program
2022.07 - 2022.10 (3 education.months_Label)
Job overview
- Worked with customers to understand needs and provide excellent service.
- Developed and maintained courteous and effective working relationships.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
- Used Microsoft Word and other software tools to create documents and other communications.
RRDONELLEYChennai, Tamilnadu
HTML Developer
2019.04 - 2022.07 (3 education.years_Label & 3 education.months_Label)
Job overview
- Initiated market research studies and analyzed findings.
- Monitored online trends, conversations and innovations to optimize strategies.
- Conducted user interviews, user testing and analyzed existing applications analytics to determine gaps in features and usability.
- Measured and evaluated brand digital performance to present weekly findings to management.
- Helped clients develop website portals and social media pages to promote businesses.
Spi global technologiesChennai, Tamilnadu
Developer
2017.08 - 2018.12 (1 education.year_Label & 4 education.months_Label)
Job overview
- Created wide range of digital assets such as rich media online ads and micro websites.
- Collaborated cross-functionally with sales, engineering and product management teams to accomplish shared goals.
- Collaborated effectively with advertising and media specialized to boost results from strategic campaigns.
- Improved click-through rates, conversion and other important KPIs with strategic approach.
DIGI SCHOLAR ACADEMY COIMBATORECoimbatore, Tamilnadu
Advanced Digital Marketing Certification Program
2017.01 - 2017.08 (7 education.months_Label)
Job overview
- Led projects and analyzed data to identify opportunities for improvement.
- Successfully maintained clean, valid driver's license and access to reliable transportation.
- Identified issues, analyzed information and provided solutions to problems.
- Improved operations through consistent hard work and dedication.
HCL TechnologiesChennai, Tamilnadu
Analyst
2015.03 - 2016.12 (1 education.year_Label & 9 education.months_Label)
Job overview
- Wrote engaging and successful marketing, advertising and website copy.
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
- Coordinated for exclusive content and topics with editor and chief to deploy enewsletters.
Education
Dublin Business SchoolDublin, Ireland
Master of Science from Data Analytics
2023.01
Indus College of EngineeringCoimbatore
Bachelor Of Engineering from Computer Science And Engineering
2014-05
Government Higher Secondary School, SiddhapudhurCoimbatore
Higher Secondary School
2010-05
Government Higher Secondary School, SiddhapudhurCoimbatore
High School
2008-05
Skills
- SEO & SEM
- Email Marketing
- Google Adwords
- Social Media Marketing
- Performance analysis
- Facebook Ads Manager
- Newsletter design
- Content marketing
- CMS management
Accomplishments
At HCL Technologies Chennai, This is my first organization after got my degree and I Got Employee of the year award for two consecutive years (2015 - 2016).
Software
Google Analytics
Salesforce
Hubspot
Certification
Data Analytics
Advanced Digital Marketing
C Programming
Languages
English
Upper intermediate
Availability
See my work availability
Not available
Available
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
morning
afternoon
evening
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Timeline
Dublin Business School
Master of Science from Data Analytics
2023.01
Digital Marketing Executive
Eloi Consulting
2022.10 - 2023.01 (3 education.months_Label)
Data Analytics Internship Program
Brandmonk Consulting
2022.07 - 2022.10 (3 education.months_Label)
HTML Developer
RRDONELLEY
2019.04 - 2022.07 (3 education.years_Label & 3 education.months_Label)
Developer
Spi global technologies
2017.08 - 2018.12 (1 education.year_Label & 4 education.months_Label)
Advanced Digital Marketing Certification Program
DIGI SCHOLAR ACADEMY COIMBATORE
2017.01 - 2017.08 (7 education.months_Label)
Analyst
HCL Technologies
2015.03 - 2016.12 (1 education.year_Label & 9 education.months_Label)
Indus College of Engineering
Bachelor Of Engineering from Computer Science And Engineering
Government Higher Secondary School, Siddhapudhur
Higher Secondary School
Government Higher Secondary School, Siddhapudhur
High School