Summary
Overview
Work history
Education
Skills
Websites
Certification
Languages
Timeline
SeniorSoftwareEngineer
Victoria Barrios

Victoria Barrios

Kilkenny,Ireland

Summary

Highly effective Executive with 12 years of experience in leadership and communication, adept at improving workflows and implementing automation processes to minimise errors and reduce manual tasks. Demonstrated expertise in strategic marketing campaigns, brand management, and digital marketing strategies, successfully leading large, multi-faceted teams to achieve business objectives. Proficient in stakeholder communication, project management, and data analytics & reporting, with a strong focus on ethics and sustainability. Committed to driving change facilitation and strategic visioning to enhance organisational performance.

Loyal employee with solid understanding of training and mentoring employees. Dedicated team player, proactive and hands-on in task completion.

Focused Marketing Specialist with impressive track record in collaborative, cross-functional teamwork within high-pressure environments. Adept at project planning and managing multiple accounts at once. Dedicated to improving company sales goals and meeting business objectives.

Overview

16
16
years of professional experience
7
7
years of post-secondary education
1
1
Certification

Work history

eCRM Executive

Smartbox
01.2022 - 08.2025
  • Led the ECRM strategy for the Nordic and Spanish markets, driving targeted email marketing campaigns to improve customer engagement and retention.
  • Developed segmentation strategies to tailor marketing communications to regional preferences and behaviors, resulting in a percentage increase in open rates and conversions.
  • Collaborated closely with the regional marketing teams to align email campaigns with broader marketing initiatives, ensuring consistency in messaging and branding.
  • Utilized A/B testing to optimize email content, subject lines, and design, enhancing overall campaign performance.
  • Analyzed and reported on campaign metrics, providing insights to the marketing and leadership teams to inform decision-making and improve future strategies.
  • Managed relationships with external vendors and email service providers, ensuring smooth execution of email marketing campaigns across regions.

Marketing Analyst

Alltech Argentina
01.2018 - 01.2021
  • Lead recruitment marketing campaigns through social media, email, and content marketing strategies to attract top talent.
  • Create and curate compelling content that effectively communicates the company culture, values, and benefits to prospective employees.
  • Collaborate with the talent acquisition team to develop and execute targeted marketing strategies based on hiring needs.
  • Manage recruitment events such as job fairs, guest speaking engagements, and corporate presentations, ensuring a strong brand presence.
  • Oversee the careers section of the company website, ensuring up-to-date content, including employee testimonials and recruitment initiatives.
  • Liaise with external agencies and partners to enhance recruitment efforts, ensuring alignment with the company's employer branding.
  • Develop internal communication strategies to ensure key stakeholders are informed and engaged with recruitment marketing efforts.

Marketing Coordinator

Orbis Argentina
01.2010 - 01.2017
  • Coordinated and implemented digital marketing campaigns to promote the company's products and services.
  • Monitored and analyzed campaign performance using tools such as Google Analytics and social media data, optimizing interaction to achieve a higher level of engagement.
  • Assisted in the organization of industry events, ensuring a strong digital presence before, during, and after events.

Education

Project Management & Account Management - Digital Marketing

Rúcula Academy
Argentina
07.2025 - 07.2025

Diploma - Communication and digital content

UCEMA
Argentina
04.2021 - 09.2021

Degree - Social Communication

Universidad Nacional Gral. Sarmiento
Argentina
03.2014 - 12.2020

Skills

  • Annual planning Marketing strategies
  • ECRM Campaign Management
  • Social Media & Email Campaigns
  • Content Creation & Copywriting
  • Event Planning & Execution
  • Digital Marketing Tools
  • Cross-functional Collaboration
  • Brand Management
  • Responsible, organized and proactive
  • Stakeholder Communication
  • Data Analytics & Reporting
  • SEO & SEM
  • Project Management
  • Influential communication
  • Board management
  • Customer relationship management software
  • Leadership proficiency
  • Change facilitation
  • Strategic visioning
  • Ethics and sustainability
  • Executive decision-making
  • Strategic marketing campaigns
  • Persuasive presentation
  • Strategic planning
  • Competitor analysis
  • Warm lead conversion
  • Pipeliner
  • Training and mentoring
  • Effective leadership
  • Highly effective Executive with 12 years of experience, skilled in leadership and communication skills Passionate to improve workflows and implement automation processes across departments to minimise errors and reduce manual tasks Successfully led large, multi-faceted teams, implementing strategies and business plans
  • B2B sales
  • Business planning
  • Sales and marketing strategies
  • Project leadership
  • Customer relationship management
  • Digital marketing strategies
  • Brand development
  • Resilience under pressure

Websites

Certification

  • Introduction to Responsive Web Development with HTML and CSS (2020)
  • UX Design 2020
  • Professional photography for social media (2020)
  • Image consultant (2020)
  • Design Tools: Photoshop, InDesign and Illustrator (2015)
  • Event Planner UTN FRGP (2017)
  • Marketing Technician UCES (2014)
  • Human Resources Management CAI EDUCATIVA (2011)
  • Technical of Business Administration UTN FRGP (2009)

Languages

English
Advanced
Spanish
Proficient (C2)
Portuguese
Intermediate

Timeline

Project Management & Account Management - Digital Marketing

Rúcula Academy
07.2025 - 07.2025

eCRM Executive

Smartbox
01.2022 - 08.2025

Diploma - Communication and digital content

UCEMA
04.2021 - 09.2021

Marketing Analyst

Alltech Argentina
01.2018 - 01.2021

Degree - Social Communication

Universidad Nacional Gral. Sarmiento
03.2014 - 12.2020

Marketing Coordinator

Orbis Argentina
01.2010 - 01.2017
Victoria Barrios