Verina Veronica Cupido

Work history

Managing Director

Taluca Waste Management & Animal Feed Diversion

Cape Town , South Africa

01.2018 - 07.2023

Spearheaded development and delivery of future product offerings based on in-depth market research.
Maintained smooth operations through careful management of office workflow and administrative processes.
Interpreted underlying risks, business needs, client requirements and cost structures to increase forecasting accuracy.
Directed staffing requirements, managed priorities and coordinated workflows to uphold productivity objectives.
Supervised budgets and timelines, ensuring progress met project scope targets.
Investigated feed materials and approaches to determine best strategies for each animal or population.
Created animal dietary plans with help of [Software] and tracked intake and results.
Drafted reports detailing research findings and implications on ongoing projects.
Prepared proposals with revised methods, new strategies and redefined functions.
Interviewed staff to obtain personal observations and insights into existing procedural strengths and weaknesses.

Sales and Marketing Director

Lumen 8

Paarden Eiland, Cape Town , South Africa

01.2009 - 09.2017

Monitored and reported on competitor and customer activity, industry trends and market developments to inform sales and marketing strategy.
Enhanced online presence, rebranding company website and social media to capture more leads.
Communicated with potential leads via phone calls, cold emails and in person, providing information about product portfolio.
Leveraged existing client relationships to secure new clients, sales and marketing opportunities.
Generated leads and identified local marketing opportunities, networking and participating in trade fairs, conferences and exhibitions.
Maintained ownership of [Type] sales pipeline, sourcing and developing new business opportunities to drive sales.
Oversaw planning and execution of targeted sales and marketing strategies.
Analysed sales reports to identify trends and update strategies.

Stills Production Manager

Verina Cupido, Steel Productions

Greenpoint, Cape Town

01.2007 - 11.2008

Planned and prepared for numerous on-location and studio shoots concurrently.
Scouted and chose ideal locations for pictorials.
Scheduled meetings with clients to determine goals and expectations.
Produced release forms for events to adhere to regulations.
Maintained creative vision of individual brands, enforcing budget and time constraints to foster client satisfaction.
Collaborated with production on task list creation to meet overall project goals on time.
Maintained and fostered relationships with external vendors and stakeholders.
Reviewed and delivered feedback on creative concepts and storyboards.
Travelled to studios and set locations, arriving ahead of time and prepared for shoots.
Actioned feedback from directors and producers to improve performance.
Displayed clothes and accessories to large audiences at catwalk shows.
Demonstrated excellent awareness of space and lighting to make best use of location.
Communicated with clients and maintained high level of professionalism at all times.
Kept up to date with past, seasonal and upcoming trends.
Fostered highly communicative, collaborative team culture to support creativity and inclusion.

Stills Production Manager and Casting Director

Cape Prod Afrika

Noordhoek, Cape Town

02.2005 - 12.2006

Responsibilities included Stills production, bookkeeping, illustrator and Art Buyers correspondence, photo research and assisting the Producer in Story Board requirements and layouts
Facilitated smooth payment collection process, recovering fees in line with prescribed fees and charges.
Production with:- Marie Claire Italy, French Elle, Cocktail UK, Girls Magazine, Elle Decorative o Assisted in Art Buying search and layouts of shoots in detail.
Booked guests for on-air interviews and assigned stories to reporters to manage coverage and schedule needs.
Organised schedules for smooth production and on-time delivery of creatives.
Acquired top talent to fill empty production roles.
Alleviated issues between actors on set to keep projects on track and avoid delays or budget overages.
Managed budgets and expenditure to keep production profitable.
Negotiated rates for royalties owed to talent and production teams.
Planned logistics of site use, preparation, scheduling and crew accommodation.

Group Strategic Marketing Manager

Old Mutual Limited

Pinelands, Cape Town

05.2003 - 03.2004

Evaluated marketing campaigns using key metrics and performance indicators, enhancing future propositions.
Conducted market research to identify key customer segments and target audiences.
Coordinated promotional activities and trade shows to increase brand visibility.
Created engaging marketing materials, driving campaign and brand awareness.
Crafted compelling written content optimised for SEO, helping to improve online ranking.

Call Center Team Leader Shares Department

Old Mutual Limited

Pinelands, Cape Town

05.2001 - 04.2003

Fostered positive employee relationships through communication, training and coaching.
Resolved employee relations issues and navigated disciplinary proceedings.
Led performance reviews and tailored employee feedback to facilitate professional development.
Professionally handled difficult customer complaints and objections to maintain first-class customer service standards.
Led shifts and motivated team to drive sales.
Maintained awareness of competitors' activities to identify and capitalise on market gaps.
Fairly distributed leads amongst team members to ensure results
Hired trained and developed 150 employees per month to become talented, hardworking and proactive salespeople.
Kept associate equipment organised and maintained in order to optimise team efficiency.
Created week reports on call centre quality to identify issues and manage change.
Dealt with complex complaints and angry customers professionally and politely, resolving issues with effective solutions.
Developed strategic staff schedules to facilitate optimal coverage.

Summary

Overview

Work history

Managing Director

Sales and Marketing Director

Stills Production Manager

Stills Production Manager and Casting Director

Group Strategic Marketing Manager

Call Center Team Leader Shares Department

Education

Higher National Diploma - Interior Design

Diploma of Higher Education - Agricultural Management

Bachelor of Accounting Science - Financial Accounting

High School Leaving -Matric -

Skills

Additional Information

Languages

Timeline

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