Overview
Work History
Education
Skills
VOLUNTEER & PERSONAL PROJECT
Timeline
Generic

Trang Kim

Dublin

Overview

3
3
years of professional experience

Work History

Campaign Consultant

The Institute for Studies of Society, Economics and Environment (iSEE)
Hanoi
08.2022 - 08.2023
  • Developed audience persona and customer journey mapping to create public advocacy for same-sex marriage, resulting in 41,000+ petition signatures
  • Coordinated media for 61 national publication coverage, facilitate social listening partners to analyse and monitor 51,000+ conversations
  • Strategised social advocacy contents about same-sex marriage through channels of 108.000+ followers on Facebook and Tiktok to attract 500,000+ interaction
  • Advised on website interface design and user flow to optimise the petition signing and verification process, recovering 5000+ unverified signatures

Strategic Planner

Golden PR, Golden Communications Group
Ho Chi Minh City
02.2021 - 08.2022
  • Synthesised and analysed qualitative and quantitative data from customer research to construct detailed personas and customer journey mapping, merged business and market information to inform and guide campaign direction
  • Consulted businesses on PR - Influencer Marketing campaign strategy, messaging, and campaign planning that delivered insightful customer experience
  • Facilitated cross-function workflow for 8-10 members in the debriefing, brainstorming and solution designing process
  • Prepared and presented strategic decks to marketing managers and executive audience
  • Contributed over $400,000 in revenues from winning accounts: Oppo Reno Series - mobile & 5G technology, L'Oreal Paris Group - beauty, Dragon Capital - finance, Castrol - energy and Vinasoy - FMCG

Research Project Manager

Episteme
Hanoi
10.2020 - 12.2021
  • Connected and interviewed rising technology startup CEOs and managers in Vietnam on their perception and opinion of organisation culture and employer-employee relationship
  • Gathered quantitative and qualitative data from 100 surveys and 5 interviews
  • Recruited and trained 15 new research trainees on the data collection process
  • Facilitated weekly meetings and provided advice to improve team performance
  • First author of a peer-reviewed paper published in the International Journal of Export Marketing (Q3)

Education

Master of Science - Human Computer Interaction

University College Dublin
Dublin, Ireland
09.2024

Bachelor of Science - Integrated Marketing Communications

Ithaca College
Ithaca, NY, US
05.2019

Skills

  • Customer Research
  • Strategic Planning
  • Cross-Departmental Alignment
  • Project Management
  • UX Design
  • Marketing, Public Relations and Advertising

VOLUNTEER & PERSONAL PROJECT

  • Website Designer - IntriCoach (2023 - Present): design the website information architecture, sitemap, and interface for a college application consultancy business, aligning design decisions with business goals
  • Speaker Assistant - UXDX Conference EMEA (2023): assisted high profile speakers in the break room, cooperated with the event organisers to troubleshoot technical and schedule issues

Timeline

Campaign Consultant

The Institute for Studies of Society, Economics and Environment (iSEE)
08.2022 - 08.2023

Strategic Planner

Golden PR, Golden Communications Group
02.2021 - 08.2022

Research Project Manager

Episteme
10.2020 - 12.2021

Master of Science - Human Computer Interaction

University College Dublin

Bachelor of Science - Integrated Marketing Communications

Ithaca College

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Trang Kim