Tori Morris
Los Angeles
Summary
Knowledgeable and driven professional with experience across retail industry and proven track record of exceeding sales targets and driving efficiency through innovative solutions. Offers excellent communication and organizational skills, with talents for product development, analyzing sales, negotiating, and building relationships.
Overview
13
13
years of professional experience
Work History
Wholesale Senior Sales Associate
Sugarfina USA
08.2024 - Current
- Managed the day to day in account management for our Fashion and Key accounts, including EDI order management, VDF site and inventory maintenance, routine follow up on replenishment orders, POG/Planogram, pitch decks, Sample trafficking, Spec Sheets, and asset management.
- Maintained relationships with 14 partners by anticipating their needs and working with the Sales Director to strategically grow the business.
- Understood and analyzed our clients’ business data and order history to best implement strategies to increase sales.
- Merchandised and presented collections and was proactive in collecting projections and orders by the deadlines.
- Met or exceeded sales objectives on consistent basis to drive company growth.
Assistant Buyer II- Dresses
Ross Stores, Inc.
10.2021 - 05.2024
- Oversaw all purchasing, from initiating to finalizing orders, for 100 million dollar business
- Managed all financials including OTB, IMU, MD, Closeouts, Inventory and receipt plan for purchasing and projected purchasing needs
- Collaborated with other departments to develop effective merchandising strategies
- Analyzed assortment mix, sales, trends, and economic conditions to anticipate consumer needs and react accordingly
- Established strong relationships with vendors to guarantee best quality, secure competitive prices, and expand growth opportunities for business
- Developed new product based off market trends and best sellers with vendors
- Facilitated fit sessions to ensure design and quality are up to company standards
- Collaborated with cross-functional teams to facilitate efficient and timely product delivery and addressing any issues promptly
- Proven success in working with tight deadlines in fast-paced environment
Assistant Buyer- Housewares
Burlington Stores, Inc.
09.2020 - 10.2021
- Analyzed sales data and managed all merchandising reports (OTB, IMU) for Cookware, Bakeware, Cutlery and Kitchen Gadgets
- Forecasted and purchased kitchen gadgets for department
- Managed all purchase orders and processes (writing orders and submitting changes).
- Negotiated pricing for materials and supplies from vendors to secure best value.
- Researched and evaluated market trends through online sources, customer feedback and competitor shopping.
- Guaranteed timely delivery of merchandise by communicating with vendors daily
Merchandise Specialist - Dorman
Advance Auto Parts
04.2019 - 09.2020
- Executed Dorman sales initiatives and drove Dorman team to achieve $20M incremental sales target
- Initiated new item process to help drive sales
- Improved inventory productivity by reducing owned inventory in Dorman door handles across DC's
- Created planogram tracking file to ensure Dorman team hits their deadlines
- Facilitated Buyer in planning and setting up planograms for all stores, as well as tracking and reporting monthly promotional results
- Trained new Merchandise Specialist, Merchandise Coordinators, and Assistant Buyers about part and sku maintenance for AAP
- Assisted six other teams (under four Directors)
Store Manager
J. McLaughlin
09.2015 - 04.2019
- Established tone for store culture and environment to ensure success in all aspects of customer service, profitability, operations, associate development, loss prevention, merchandise flow, presentation, and store maintenance
- Interviewed, hired, trained and developed associates on POS system and key sales tactics across district
- Achieved sales goals by developing and maintaining successful and profitable relationships with customers, business owners, and other organizations within community
- Maximized sales by creating new ideas for driving business such as store events and trunk shows
- Assisted corporate visual merchandising team with new store opening within district
- Managed nearby stores, as needed, for J. McLaughlin
Assistant Store Manager
Cole Haan
03.2014 - 09.2015
- Coached and developed staff of 35 to exceed individual goals and store goals by establishing client base, staying connected to customer needs, anticipating customer changes, and meeting customer challenges
- Increased employee retention, training staff in effective customer service techniques and product knowledge
- Supported Store Manager in achievement of all financial and operational objectives with regards to expense control, loss prevention audits, and weekly reports
- Executed visual merchandising directives and maintained standards consistent with company brand strategies
- Communicated directly to Corporate partners regarding product mix, trends and needs
- Managed nearby store locations for Cole Haan
Sales Lead Manager
Kate Spade New York
04.2013 - 12.2013
- Maintained and exceeded Sales Manager goals of 65% of store sales
- Built strategic relations within community to generate business opportunities and initiated all business driving events within store
- Developed and maintained new and existing client relationships with a strong, productive client book to maximize sales
- Demonstrated strong selling, high service levels, and extensive product knowledge at all times
- Trained new employees, while also supervising and coaching all associates
- Conducted all visual floor sets and visual displays within store
Fashion Intern
Frances Kahn Roanoke Inc
01.2012 - 01.2013
- Presented window display proposal for owner to use for all store locations
- Assisted in facilitation of all Designer Trunk Shows
- Assisted with Frances Kahn's Fall Photo Shoot- organized and styled models
- Created and developed window displays, floor layouts, and dressed mannequins daily
Education
Bachelor of Science - Fashion Merchandising, Marketing
Radford University
Radford, VirginiaSkills
- Strong Interpersonal Skills
- Product Development and Product Knowledge
- Relationship Building
- Analyzing Sales and Trends
- Time Management
- Adaptability and Flexibility
- Negotiating
Timeline
Wholesale Senior Sales Associate
Sugarfina USA
08.2024 - Current
Assistant Buyer II- Dresses
Ross Stores, Inc.
10.2021 - 05.2024
Assistant Buyer- Housewares
Burlington Stores, Inc.
09.2020 - 10.2021
Merchandise Specialist - Dorman
Advance Auto Parts
04.2019 - 09.2020
Store Manager
J. McLaughlin
09.2015 - 04.2019
Assistant Store Manager
Cole Haan
03.2014 - 09.2015
Sales Lead Manager
Kate Spade New York
04.2013 - 12.2013
Fashion Intern
Frances Kahn Roanoke Inc
01.2012 - 01.2013
Bachelor of Science - Fashion Merchandising, Marketing
Radford University
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