Tommy Hamzat
Naas
Summary
Social Media and Digital Content Manager with 5+ years’ experience managing high-reach, brand-led content across Meta, TikTok, YouTube, and X for nationally recognised organisations and media brands. Proven ability to translate brand strategy into culturally relevant social content, drive meaningful engagement, manage communities at scale, and deliver performance insights to senior stakeholders.
Experienced working within high-governance, brand-sensitive environments and collaborating with cross-functional teams, agencies, and senior brand managers. Brings a digital-first creative mindset, strong editorial judgement, and a deep understanding of contemporary culture, audience behaviour, and platform trends.
Overview
6
6
years of professional experience
Work History
Digital Communication Executive Officer
Medical Council
10.2024 - Current
- Lead always-on digital and social communications supporting national campaigns, public awareness initiatives and organisational programmes across Ireland
- Own editorial planning and content calendars, ensuring consistent tone of voice and messaging across social, email and web platforms
- Translate complex information into clear, consumer-friendly social content, maintaining trust, authority and brand credibility
- Produce and commission short-form video, static and written content optimised for platform performance and audience engagement
- Manage daily inbound consumer queries and community engagement across digital channels, identifying potential reputational risks and escalation points
- Work closely with internal stakeholders to deliver integrated, multi-channel campaigns aligned with brand objectives
- Track performance and engagement metrics, reporting insights to senior stakeholders to inform optimisation and future content planning
Digital Content Producer
Virgin Media News & Television
03.2023 - 06.2024
- Managed end-to-end social media output across TikTok, Instagram, Facebook, YouTube and X for nationally recognised brands and programmes
- Planned and published daily, reactive and campaign-led content, balancing long-term brand building with real-time cultural moments
- Editorialised content through the lens of popular culture, audience behaviour and platform trends, driving sustained engagement at scale
- Created short-form video, captions and copy that adhered to strict brand guidelines while remaining culturally relevant and platform-native
- Collaborated with internal marketing teams and external partners (ITV, BBC) to ensure brand cohesion across markets and channels
- Used Sprout Social and Metricool to analyse performance, identify learnings and present clear, actionable recommendations to senior stakeholders
- Supported podcast brand growth through data-led social storytelling and content optimisation
Current Affairs Researcher and Content Creator Intern
RTÉ
05.2022 - 11.2022
- Delivered daily digital and social content in a fast-paced, reactive environment
- Supported live moments and breaking stories requiring editorial judgement, accuracy and brand sensitivity
- Developed social-first scripts and content cut-downs optimised for audience engagement
Marketing Intern
Irish Life Health
05.2021 - 10.2021
- Created SEO-informed content and social assets contributing to a 50% increase in website traffic
- Managed email marketing campaigns via Mailchimp, improving CTR by 20% through testing and optimisation
- Conducted audience and competitor analysis to inform content and channel strategy
- Worked cross-functionally to deliver brand-consistent messaging across platforms
Marketing and Social Media Assistant
Irish Business Institute
05.2020 - 10.2020
- Managed consumer-facing social accounts, increasing engagement by 30%
- Responded to customer queries and feedback, fostering positive community sentiment
- Supported paid social reporting, budget tracking and campaign analysis
- Developed branded content including blogs, graphics and advertisements
Education
Bachelor of Science -
Dublin City University
01.2022
Skills
- SEO optimization
- Campaign management
- Content production
- Data analysis
- Digital marketing
- Cross-channel communication
- Brand alignment
- Stakeholder engagement
- Team collaboration
Timeline
Digital Communication Executive Officer
Medical Council
10.2024 - Current
Digital Content Producer
Virgin Media News & Television
03.2023 - 06.2024
Current Affairs Researcher and Content Creator Intern
RTÉ
05.2022 - 11.2022
Marketing Intern
Irish Life Health
05.2021 - 10.2021
Marketing and Social Media Assistant
Irish Business Institute
05.2020 - 10.2020
Bachelor of Science -
Dublin City University