Tatyana Ten
Beta Program Manager
Amsterdam
Summary
Product-minded program manager with 6+ years of experience bridging the gap between tech teams and real-world users. I led global Alpha & Beta programs at Square, supporting high-impact hardware and software launches. I specialize in building structured programs - coordinating international product testing, gathering actionable customer insights, and aligning stakeholders across functions. With a background spanning customer success, digital marketing, and product testing, I bring a holistic, user-centered approach to every product I support.
Overview
7
7
years of professional experience
1
1
Certification
3
3
Languages
Work History
Beta Program Manager
Square, Inc
01.2021 - 04.2025
- Led end-to-end strategy and execution for global Alpha and Beta programs across software and hardware, supporting major launches including Square Register in Ireland, unified Square POS, and the enhanced Categories experience.
- Developed scalable program plans with clearly defined success metrics, exit criteria, and cross-functional alignment, accelerating time-to-market and improving launch readiness.
- Led Square’s Ireland market expansion by recruiting 40+ sellers and capturing critical go-to-market insights, as well as handling onboarding, communications and feedback collection.
- Partnered cross-functionally across Product, Engineering, Design, and Marketing to align priorities, reduce dependencies, and deliver seamless global launches.
- Synthesized qualitative and quantitative feedback (interviews, surveys, usage data) into actionable insights, directly shaping product roadmaps and enhancing user experience.
- Delivered strategic updates and insights to internal stakeholders, influencing decision-making and supporting iterative development cycles.
- Managed research logistics and operational workflows across program cycles, ensuring efficient execution and consistent cross-functional communication.
- Owned Dublin’s hardware beta operations - managing testing, inventory, and shipping logistics.
Customer Success Advocate
Square, Inc
01.2020 - 01.2021
- Helped sellers set up, run, and scale their businesses using Square, while translating seller feedback into product insights, collaborating with Engineering to resolve issues and improve features.
- Analyzed inquiry trends to recommend process and product improvements, while working cross-functionally across regions to ensure a smooth customer experience.
Digital Marketing Account Optimiser for Google
Cognizant
10.2018 - 01.2020
- Optimized client advertising performance by validating and refining recommendations from Google’s ML-powered systems, ensuring alignment with business goals and KPIs.
- Partnered with Account Managers to identify growth opportunities.
Education
Master of Science - Marketing
Trinity College Dublin
Dublin, Ireland 09.2017 - 09.2018
Bachelor of Arts - Business Administration
American University in Bulgaria`
Blagoevgrad, Bulgaria 09.2013 - 05.2017
Bachelor of Arts - Journalism And Mass Communication
American University in Bulgaria
Blagoevgrad, Bulgaria 09.2013 - 05.2017
Skills
Program Strategy & Management
Certification
Professional Scrum Master™ I (PSM I)
Languages
English
Bilingual or Proficient (C2)
Russian
Bilingual or Proficient (C2)
German
Elementary (A2)
Interests
Gaming
Yoga & Meditation
Digital Art
Knitting
Dancing
Timeline
Professional Scrum Master™ I (PSM I)
06-2025
Beta Program Manager
Square, Inc
01.2021 - 04.2025
Customer Success Advocate
Square, Inc
01.2020 - 01.2021
Digital Marketing Account Optimiser for Google
Cognizant
10.2018 - 01.2020
Master of Science - Marketing
Trinity College Dublin
09.2017 - 09.2018
Bachelor of Arts - Business Administration
American University in Bulgaria`
09.2013 - 05.2017
Bachelor of Arts - Journalism And Mass Communication
American University in Bulgaria
09.2013 - 05.2017