Tamara Mc Cabe
Kilskyre
Summary
Creative Media Specialist develops innovative retail media strategies for leading brands. Drives revenue growth through tailored client planning and strong relationship management. Analyses market trends to optimise campaigns and enhance brand exposure.
Overview
1
1
year of professional experience
Work History
Client Solutions Lead
Elevate Media
Musgrave
01.2024 - 01.2025
- Managed client relationships, serving as the primary point of contact for media inquiries, campaign updates, and performance reviews.
- Developed and implemented comprehensive media strategies for clients across various industries, utilizing a combination of traditional and digital channels to achieve marketing objectives.
- Monitored and optimised campaign performance through data analysis and reporting, making strategic adjustments that improved ROI.
- Negotiated media placements and partnerships to maximize client exposure and secure favorable rates.
- Conducted market research and competitor analysis, identifying growth opportunities and enhancing brand differentiation for clients.
- Conducted extensive research on media trends, audience demographics, and market dynamics to support the development of strategic media plans and campaigns.
- Supported media planning team in identifying target audiences and selecting media channels, ensuring effective budget allocation based on research findings.
- Collaborated cross-functionally with creative teams, account managers, and external vendors to deliver integrated media solutions that align with client goals and budgets.
- Assisted in the collection and analysis of data from various sources, including industry reports, surveys, and social media analytics, to provide insights and recommendations for client projects.
- Contributed to the creation of client presentations and reports by summarizing research findings, generating charts/graphs, and providing actionable insights.
- Maintained databases and spreadsheets to organize research data and ensure accuracy and accessibility for team members.
- Collaborated with cross-functional teams, including account managers, creative teams, and media buyers, to coordinate research efforts and integrate findings into social strategies.
- Stayed abreast of industry trends and emerging technologies, continuously enhancing knowledge and skills to remain at the forefront of media solutions innovation.
- Stayed updated on industry news, emerging technologies, and research methodologies to enhance knowledge and contribute to the team's effectiveness.
- Created content, logo designs, reels, tiktoks, portfolio available upon request.
Education
Master of Media Studies - Critical, Creative and Digital
MAYNOOTH UNIVERSITY
01-2023
Bachelor of Arts - English and History, Marketing, CRM knowledge
MAYNOOTH UNIVERSITY
01-2022
Skills
- Digital Advertising Strategy
- Marketing
- Media strategy
- Performance optimisation
- CRM knowledge
- Account Management
- Client management
- Brand Plans
- Aligning to KPIs
- Creating pitch decks
- Visual Communication
- Content Creation
- Creative content
- Social media analytics
- Collaboration
- Cross-functional teamwork
- Task collaboration
- Reporting skills
- Sales
- Multifaceted media professional
Custom
Tamara Mc Cabe
Timeline
Client Solutions Lead
Elevate Media
01.2024 - 01.2025
Master of Media Studies - Critical, Creative and Digital
MAYNOOTH UNIVERSITY
Bachelor of Arts - English and History, Marketing, CRM knowledge
MAYNOOTH UNIVERSITY