SZABINA O'BRIEN
Summary
Dynamic and results-driven Enablement and Operations professional with a proven track record of building, scaling, and managing global customer experience and user group programs at Coupa. Skilled in driving customer education and enablement by translating survey insights into impactful event content from an organizational perspective. Adept at cross-functional collaboration with internal stakeholders across Coupa to design standard operating procedures and deliver high-impact global initiatives, independently leveraging AI tools to optimize data analysis.
Overview
8
8
years of professional experience
Work History
Sr. Community Experience Specialist
Coupa Software
02.2024 - Current
- Led the end-to-end execution of Coupa's User Group program, successfully scaling delivery to 60+ global in-person and 20+ virtual customer enablement events.
- Utilized Gemini on a daily basis to streamline event communications, accelerate content creation, and independently analyze post-event survey data to improve program strategy.
- Partnered cross-functionally with Customer Value Managers and other internal global teams to align event logistics and schedules with core corporate objectives.
- Managed end-to-end event operations, from platform management (Bevy, Zoom, Bizzabo, Marketo) to live Q&A facilitation, speaker alignment, and regional stakeholder management.
Sr. Associate, Community Experience
Coupa Software
01.2023 - 02.2024
- Managed the logistics, cross-functional coordination, and scheduling alignment for the 'Success Compass Webinars' in close collaboration with internal stakeholders.
- Optimized international team workflows in Asana by automating repetitive tasks, improving cross-departmental visibility and collaborative efficiency by restructuring core projects.
- Led UX/UI and content coordination initiatives for the Coupa Compass platform based on direct customer feedback to improve self-service learning.
- Standardized global swag distribution across all regions to improve efficiency for go-live customers.
Community Experience Analyst
Coupa Software
09.2021 - 01.2023
- Led the end-to-end execution of Coupa's User Group program, successfully scaling delivery to 60+ global in-person and 20+ virtual customer enablement events.
- Utilized Gemini on a daily basis to streamline event communications, accelerate content creation, and independently analyze post-event survey data to improve program strategy.
- Partnered cross-functionally with Customer Value Managers and other internal global teams to align event logistics and schedules with core corporate objectives.
- Managed end-to-end event operations, from platform management (Bevy, Zoom, Bizzabo, Marketo) to live Q&A facilitation, speaker alignment, and regional stakeholder management.
- Built the foundations of a brand-new user group program from the ground up, establishing scalable operational processes, governance frameworks, and workflows.
- Oversaw the platform implementation and cross-functional rollout of Bizzabo, defining international operational workflows to support long-term program sustainability.
- Designed and launched the 'Gold Standard ValuSite,' driving measurable improvements in customer product knowledge and engagement tracking.
Office Coordinator / Office Admin & Executive Assistant
Coupa Software
04.2019 - 09.2021
- Managed EMEA-wide vendor relationships, procurement negotiations, and logistics for high-level internal/external corporate events, Executive Meetings, and QBRs.
- Provided high-level operational support to the VP of EMEA, managing complex schedules, cross-functional team alignment, and onboarding initiatives.
Technical Support Assistant
Nikon
08.2018 - 04.2019
- Provided customer support via phone and email, resolving queries and ensuring a high level of service.
- Managed client data and documentation, ensuring accuracy and compliance with internal processes.
Education
Bachelor of Business - International Business
Dorset College
Ireland01-2019
Bachelor's degree - Preschool Teaching
University of Szeged - Juhász Gyula Faculty of Education
Hungary01-2019
Skills
- Asana
- Bevy
- Bizzabo
- Marketo
- Salesforce
- Zoom
- Google Workspace
- MS Office
- Gemini (Data Analysis, Communications, & Reporting)
Custom
linkedin.com/in/szabina-obrien-456587148/
Timeline
Sr. Community Experience Specialist
Coupa Software
02.2024 - Current
Sr. Associate, Community Experience
Coupa Software
01.2023 - 02.2024
Community Experience Analyst
Coupa Software
09.2021 - 01.2023
Office Coordinator / Office Admin & Executive Assistant
Coupa Software
04.2019 - 09.2021
Technical Support Assistant
Nikon
08.2018 - 04.2019
Bachelor of Business - International Business
Dorset College
Bachelor's degree - Preschool Teaching
University of Szeged - Juhász Gyula Faculty of Education