Summary
Overview
Work History
Education
Skills
Certification
Timeline
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SWATI RATNE

Senior Business Development Executive

Summary

Dynamic and results-driven Sales and Business Development professional with 5+ years of B2B experience in lead generation, sales development, pipeline management, and customer engagement. Adept at qualifying leads, communicating value propositions, conducting product demos, and supporting revenue growth through social selling and CRM optimization. Holds a Master’s in Business Analytics. Passionate about enabling digital transformation through secure, scalable tech solutions.


Overview

8
8
years of professional experience
23
23
years of post-secondary education
2
2
Certifications

Work History

Senior Business Development Analyst

HitoAI
07.2024 - 10.2024
  • Collaborated with sales and product teams to gather business requirements and align solutions with customer needs.
  • Delivered dashboards to support executive-level decision-making using insights from customer feedback and sales metrics.
  • Conducted process analysis and recommended improvements for pipeline tracking and customer journey optimization.

Senior Business Development Executive

Inventive Global Solutions
12.2020 - 02.2023
  • Executed full-cycle lead generation strategies targeting mid-market and enterprise tech companies.
  • Maintained and expanded a pipeline of qualified leads, resulting in a 25% increase in sales conversions.
  • Led online product demos and pitch presentations, bridging communication between technical and non-technical stakeholders.
  • Partnered with teams in EMEA (including Berlin) to ensure smooth customer handover and deal closure.

Senior Lead Generation Executive

Imarketeer
06.2020 - 11.2020
  • Managed inbound and outbound campaigns to qualify leads via LinkedIn and email marketing.
  • Supported SDR team by delivering SQLs through cold outreach and content-driven campaigns.
  • Tracked all interactions and ensured weekly reporting accuracy.

Lead Generation Executive

Equiventas
07.2019 - 05.2020
  • Conducted research and outreach to generate interest in B2B software solutions.
  • Delivered short product demos and explained business value to prospective clients.
  • Engaged in social selling and content distribution on LinkedIn to nurture leads.

Demand Generation Executive

XDBS
02.2019 - 05.2019
  • Ran paid ad campaigns and lead scoring workflows via Google Ads and LinkedIn Ads.
  • Used CRM integrations and email automation tools to streamline lead engagement.
  • Collected market insights and customer needs for sales feedback loops.

Customer Service Associate / Amazon Business Associate

Amazon India
01.2017 - 01.2019
  • Managed procurement and bulk order queries for Amazon B2B customers.
  • Delivered excellent service during peak periods
  • Received Customer Obsession Award for consistently delivering outstanding B2B support and service quality.
  • Supported sales and operations with timely issue resolution.

Education

Master’s - Business Analytics

Dublin Business School
Dublin, Ireland
04.2001 - 09.2024

Bachelor of Business Administration - undefined

Amravati University

Skills

  • Sales Development

  • Pipeline Management

  • Customer Engagement

  • Online Product Demonstrations

  • LinkedIn Campaigns

  • Market Research

  • Microsoft Office

  • Excel

  • PowerPoint

Certification

Google Data Analytics – Coursera

Timeline

Senior Business Development Analyst

HitoAI
07.2024 - 10.2024

Senior Business Development Executive

Inventive Global Solutions
12.2020 - 02.2023

Senior Lead Generation Executive

Imarketeer
06.2020 - 11.2020

Lead Generation Executive

Equiventas
07.2019 - 05.2020

Demand Generation Executive

XDBS
02.2019 - 05.2019

Customer Service Associate / Amazon Business Associate

Amazon India
01.2017 - 01.2019

Master’s - Business Analytics

Dublin Business School
04.2001 - 09.2024

Bachelor of Business Administration - undefined

Amravati University

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SWATI RATNESenior Business Development Executive