Suzanne McGuinness

My current role in Vhi is to align the performance of the Digital Wellness Platform with the overall business strategy. I work closely with the platform provider and internal stakeholders to drive adoption and engagement metrics and develop a programme of work to maximise the investment.

• Lead a team of 7 marketing professionals to drive commercial performance through funnel optimisation. In 24 months, our quote funnel increased by 30%, YOY moved to #26 on the Irish CX index (from 136), increased prompted brand awareness by 10%, increased social following by 400%, and brand engagement by 3000%. API was voted Ireland's top insurance brand for 1st time. NPS score increased from 69 to 82 in 12 month period.
• Key areas of focus have included journey optimisation across the product portfolio, creating innovative brand experiences and partnerships, driving paid and organic digital performance, developing insight led differentiated propositions and driving collaborative efforts with An Post Group.

• Consulted for a small number of Health & Financial Companies following a career break from Irish Life
• Clients included VIGO Health, Precision Health and the Healthy Skin Clinic

• Proposition concept, development and marketing launch of MyLife (Health & Wellbeing App) to Irish Market (first app in Ireland to reward healthier lifestyles) winning several awards for innovation, loyalty and engagement achieving min app rating of 4.3 in apple/google stores
• Met ambitious business targets achieving 70,000 app downloads and over 50,000 registered users within 6 months of launching via multi-channel acquisition campaign (digital, TV, PR, radio, OOH, print, & influencer strategy)

• Managed wellness programes for over 150 clients, and management of all medical partner relationships (including KPI and SLA metrics).
• My teams (Corporate Marketing & Wellness) held responsibility for all aspects of our corporate engagement programme, including tenders, pitch proposals, event sponsorships, client onboarding, and new product and service roll-out (120 clients, budgets over £2M).
• Corporate channel (60% of revenue) retention rates were above industry standard at 90%, and channel growth exceeded 10% annually.
• Evaluation of new medical and health and wellbeing propositions, speakers, initiatives, and partners to identity new proposition opportunities
• Delivering innovative brand experience to Corporates to drive awareness and utilisation of health services (brand ambassadors and sponsorship activation)
• Partnered with external educational bodies (DCU, IBEC AMCHAM) to raise credibility of our Health & Wellbeing Programme

• Led proposition and comms programmes for Corporates (new products, plan benefits and wellness services)
• Led development and launch of the new products proposition for Aviva Health’s Corporate Channel, leading directly to the largest client win ever for Aviva Health (IBM) and key successive wins (e.g. LinkedIn, Twitter, Eli Lilly)
• Channel retention improved by 15%, and annual sales increased from 51% of target in 2013 to 127% of target in 2014
• The significant impact on commercial results (within 6-months of launch) led to the project-winning best collaboration award within Aviva Ireland and nominated for a Global Aviva Award
• Led launch of first ever platform based Corporate Fitness Challenge, in conjunction with IBEC and DCU
• Led integration of innovative product proposition into the sales cycle via transformational approach to tenders, to sales pitch, through to digital and print based materials
• Business lead on B2B research and PR initiatives to reinforce Aviva Health’s brand credentials
• Led multiple projects to digitise and scale the Aviva Corporate Wellness programme (online booking, and payments) to increase capacity and reach (from 12 to 100 clients over 8 months)

• A diversified international financial services company offering pensions, investment, and advisory services (subsequently merged with Global Group Willis)
• Reporting to the CEO, I successfully led the repositioning of IFG (Ireland) (traditionally a mortgage broker) as a leading provider of pension, investments, and advisory services in the Irish marketplace through rebranding IFG’s Irish business brands under a single unified brand structure on a tight budget within a 4-month period driving commercial performance by 20%
• Built a strong and credible media profile in Ireland for IFG’s pension businesses via a comprehensive media strategy within a 12-month period
• Financial Thought Leadership: Responsibility for the planning and implementation of all key strategic marketing initiatives (print and digital assets) across IFG Ireland’s companies

• Devised PR and Thought Leadership Strategy for the IFG Mortgages brand, (acting as key spokesperson) on mortgage and property related topics across national media channels and building relationships with key financial journalists
• Managed centralised marketing services function (for several business) across IFG’s broker network

• Securitisation technology and consulting services to blue chip corporate clients. Reporting to the CEO, I was a member of a senior management team that successfully transformed a loss-making operation into a profitable business within a two-year period through effective product portfolio management
• Successfully promoted Demica as leading technology provider across national and international media (EMEA) through an effective thought leadership programme using research insights
• Responsible for the planning and management of all international corporate events, including international speaker engagements, exhibiting, branding and sponsorship

• Reporting to the CEO and Product VP, I was responsible for developing relationships with strategic business partners and analyst groups to promote Comnitel as thought leaders in wireless technology space (EMEA). I led all marketing initiatives (international events, PR and exhibitions, event presentations, print and digital collateral).