Summary
Overview
Work History
Education
Skills
Linkedin
Accomplishments
Timeline
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Sushil Semwal

Sushil Semwal

New Delhi

Summary

Results-driven growth hacker and marketing specialist with expertise in driving revenue, enhancing brand visibility, and maximizing customer retention. Skilled in managing $1.8M+ monthly budgets across channels like Google, Meta, Programmatic, Affiliates, and more for leading Fintech, OTT, Ed-Tech, and Hospitality brands.

Overview

7
7
years of professional experience

Work History

Performance Marketing Manager

BharatPe
09.2024 - Current
  • Developed & executed 360° GTM strategies for BharatPe verticals with a ₹10 Cr+ monthly budget, maximizing acquisition and engagement.
  • Drove ₹600+ Cr/month Merchant Lending (~10% MoM growth) & ₹300+ Cr/month UPI TPV (30% MoM growth).
  • Scaled the Speaker & Swipe business to 2.5M monthly active merchants through onboarding and reactivation programs.
  • Launched "Invest BharatPe," achieving ₹200+ Cr AUM in 4 months with 100%+ MoM growth.
  • Led UPI TPAP growth, adding 1M+ VPAs and 0.5M monthly transacting users with a 75% retention rate.

Performance Marketing Manager

Zee5
04.2023 - Current
  • Developed & executed comprehensive 360° go-to-market strategies for various TV shows, movies & web-series across languages with 15Cr+ monthly budget.
  • Amplified subscription volume by 2.2X with 45% reduced CAC QoQ by implementing innovative strategies.
  • Reduced branding CPuV among Youtube trailer campaigns by 82% & FB branding by 97% to become the Industry's best leading to an increment of Organic Traffic by 42%.
  • Developed & executed cross-channel retention strategies, reducing churn by 12% and reactivating 18% of dormant users.

Performance Marketing & Growth Manager

SpeakX
11.2021 - 04.2023
  • Managed ₹2 Cr+ user acquisition campaigns across Google, Facebook, DSPs, Snapchat, and Affiliates, reducing CAC by 74%.
  • Boosted Push and WhatsApp notification CTR from 0.7% to 1.65%, increasing DAU/MAU by 58%.
  • Led influencer marketing with a 40%+ conversion rate on App and Web, driving organic growth.
  • Optimized Google Play and App Store listings, improving Click-to-Install ratio by 35%.
  • Enhanced landing pages through A/B testing, reducing drop-offs by 46% and increasing ROAS by 170%.

Senior Executive - Performance Marketing

OYO
11.2019 - 10.2021
  • Led acquisition across Google, Facebook, Programmatic, Affiliates, Partnerships, Referrals, SEO, SEM, and Meta, driving user funnel growth through retargeting.
  • Executed high-performing paid campaigns on Google and Meta Ads, achieving 25%+ conversion rate and 700% ROAS.

Digital Marketing Executive

Cognizant (Onsite Google)
11.2017 - 10.2019

Education

B.Tech - Computer Science

Ramanujan College, University of Delhi
2017

Skills

  • Google Ads, Facebook Ads, Snapchat Ads, Mo-Engage, CleverTap, DV360, Google Analytics, Firebase, Google Tags Manager, Mixpanel, SmartTA, Aisensy, Google Play Console, Google Play Store, Apple App Store, AppsFlyer, Singular, Looker Studio, Metabase, Jira, Tableau, Semrush, VidIQ, Creator Studio, YouTube Studio, Content Management, Microsoft Clarity, Referral Programs, Partnerships

Linkedin

https://www.linkedin.com/in/sushil-semwal-6805aba4/

Accomplishments

  • Awarded "The Incredibles" award in BharatPe Oscars for launching "Invest BharatPe".
  • Awarded 'Orange Ring of Extraordinary' in Q3'23 for driving up Zee5 subscription volume share from 20% to 28%.
  • Awarded 'Founders' Hall of Fame' for bringing excellence in growth & marketing projects in Yellow Class.

Timeline

Performance Marketing Manager

BharatPe
09.2024 - Current

Performance Marketing Manager

Zee5
04.2023 - Current

Performance Marketing & Growth Manager

SpeakX
11.2021 - 04.2023

Senior Executive - Performance Marketing

OYO
11.2019 - 10.2021

Digital Marketing Executive

Cognizant (Onsite Google)
11.2017 - 10.2019

B.Tech - Computer Science

Ramanujan College, University of Delhi

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