Sunny Mukherjee

Spearheaded the transformation of Coleman Legal LLP’s digital strategy, modernising the brand, enhancing U/X, and driving substantial growth in client acquisition and revenue across Ireland and Europe.

• Conversion Rate Optimisation: Redeveloped Coleman Legal LLP’s website and landing pages for key services to modernise the brand and improve U/X, achieving a 277% growth in traffic, YoY search ranking improvements and a 35% increase in client conversions.
• Performance Marketing: Directed €200k+ in ad campaigns across Google, Meta, LinkedIn, and Outbrain, driving a 25.9% increase in case opens. Enhanced ROAS by 10% and achieved an average CTR of 9.8% through advanced A/B testing, Q-Score optimisation, Python scripting, geo-targeting, and data-driven strategies.
• Data Analysis & Reporting: Built KPI dashboards in Looker Studio and Supermetrics by analysing datasets from Salesforce, GA4, and Ad platforms, providing actionable insights for strategic decisions and campaign optimisation.
• Strategic Planning & Project Management: Executed digital and offline strategies for high-profile multi-party action cases across Europe, boosting organic traffic and revenue growth and positioning Coleman Legal LLP as a market leader.

• Led UCD Smurfit’s team to optimise UI/UX, streamline donation flow, and execute ad campaigns, boosting online donations for non-profit ‘Spurgeons.’

• Market Expansion & ROI Growth: Directed cross-functional teams to execute a national Ad strategy, penetrating 6 markets for VolerCars. Reduced PPC spend by 17%, boosted bookings by 13%, and increased market share by 20% within 4 months.
• Landing Page & Campaign Engineering: Designed and deployed high-performance landing pages and email campaigns using HTML and CSS, driving user engagement and optimising conversion rates.

• Campaign Performance Optimisation: Enhanced Google Ad performance with A/B testing, budget allocation, and audience segmentation, improving CTR by 13% and boosting campaign ROI.
• Search Visibility Enhancement: Increased search rankings and visibility by 20% with advanced WordPress optimisation and technical SEO enhancements tracked via SEMrush.
• User Experience Optimisation: Reduced Bounce Rate from 67% to 37% and improved Time on Page by 22% in 6 months through better navigation, faster page loads, and optimised content.

• Website Optimisation: Improved website functionality through regular testing, bug fixes, and cross-device/browser optimisation, ensuring consistent performance.
• SEO Strategies: Implemented on-page, off-page, and technical SEO, improving rankings through asset optimisation and high-quality link building.
• Performance Marketing: Developed and executed PPC ad campaigns, crafting budgets and strategies to drive key account growth.