Sujit Varghese
Mumbai
Summary
A seasoned Marketing Leader with over 19 years of expertise in strategic marketing planning, team building, content development, lead generation, pre-sales, branding, and digital transformation. Proven ability to lead teams, build compelling brand narratives, implement effective B2B and B2C marketing strategies, and execute multi-channel, hyperlocal campaigns. Recognized for creating high-impact strategies that align with organizational goals & expected results.
Overview
16
16
years of professional experience
Work History
General Manager of Marketing
Vihang Infrastructure
04.2024 - 08.2024
- Drove 23% revenue contribution through digital campaigns, presales and direct walk-ins, generating INR 26 crore by August in 2024.
- Mapped SOPs for marketing & presales as part module implementation for Salesforce
- Set up 20-member team including presales with KRA development for every team member
- Launched 3 advertising campaigns to launch projects, drive direct walk-ins
Assistant General Manager
Horizon Industrial Parks (Blackstone)
11.2022 - 04.2024
- Developed marketing qualified leads using ABM principles resulting in 2-3 appointments per month for leasing team from target sectors
- Created social media pages - LinkedIn, Instagram, Facebook along with social media content calendar
- Developed the blog strategy using pillar & cluster topics to drive organic traffic & leads to the website
- Implemented an email based appointment campaign by segmenting SCM sectors, users & use case
Senior Manager
IndoSpace Development Management Ltd
04.2019 - 10.2022
- Led digital strategy and branding initiatives, generating 50 marketing-qualified leads per month for the business development team
- Mapped out different marketing processes, stakeholder relations as part of the corporate business transformation exercise
- Implemented custom automation in Microsoft Dynamics to streamline inbound & outbound lead generation across functions
- Enhanced website features with Park showcase, blog strategy with keyword mapping for inbound leads & conversion
- Conceptualized and executed events for different stakeholders as part of customer out reach program
Senior Marketing Manager
Mahindra LifeSpaces Ltd.
09.2016 - 08.2019
- Designed and executed targeted campaigns for the launch of Palghar I & Boisar Phase II projects, achieving 18% and 15% of targeted sales
- Managed end to end launch campaign including advertising, experience centre development, presales, events, lead generation, collateral design
- Developed with Neelkamal furniture a co-branded activity to supply furniture for ready to move homes at Boisar
- Participated in consumer research to understand customers' attitude towards home buying to derive positioning of Happinest as a favorable developer in the affordable segment
Marketing Manager
Chowgule Construction Chemicals Pvt Ltd
05.2013 - 08.2016
- Set up the marketing function for Chowgule Construction Chemicals including team expansion to a management trainee
- Developed lead generation campaigns for Epoxy & PU flooring products among SME & consultants with 2 marketing qualified leads in month
- Participated in trade shows for various industry bodies like automotive
- Developed the website, product brochures and sales collaterals
- Developed new packaging label design liquid applied water proofing & flooring products
Section Head Marketing
Pidilite Industries
06.2008 - 05.2012
- Relaunched Roff Tile Adhesives with contemporary branding, applicator-focused events, increasing sales from INR 11 crore to INR 60 crore in 4 years
- Comprehensive brand revamp with website, retail display ,design , new packaging design, logo upgrade, brand book, brochures
- Custom launch events for applicators and architects in 11cities in India
- Developed onsite training videos for applicators for complete tile fixing portfolio – application, safety & material handling protocol
- Executed custom experiences for different segments which included in market, retail outreach, trade fair & architect conferences , in shop branding
- Contributed to the successful expansion of the business by proactively identifying new market opportunities and developing strategies for penetration.
Education
MBA - Management
PGDBA, Marketing Management
Neral03.2005
Bachelors of Commerce - Commerce
St. Xavier's College
Calcutta03.2002
Skills
- Annual Marketing Plan, KPI development targeting key segments & stakeholders
- Budget development & management as part of the annual plan
- Team development – Hiring, KRA & SOP development and training
- Building the connected technology stack for lead generation, sales intelligence, presales, social media & website
- Data-driven decision making through alignment of North Star metrics & performance KPIs
- Communication development for internal & external stakeholders
- Using Account Based Marketing concepts for B2B lead generation
- Creating brand identity, advertising briefs, content strategy for target segments
- Ecosystem development for creative agencies, marketing partners
- Digital Marketing Strategy covering website analytics, SEO, PPC, Social Media, Campaign optimization
- Cross-functional collaboration & leadership to achieve organisational goals
- Traditional & Digital Marketing Tactics
- Creative direction
Additional Information
- Winner of Best Performer Award at IndoSpace in 2021
- Successfully developed Roff as Tile Fixing brand, scaling revenue from INR 11 CR to INR 60 CR
- At Vihang I quickly scaled the marketing team from a 3 member to a 20 person team including presales .
- At Vihang I contributed 23% revenue, launching 3 successive campaigns
Timeline
General Manager of Marketing
Vihang Infrastructure
04.2024 - 08.2024
Assistant General Manager
Horizon Industrial Parks (Blackstone)
11.2022 - 04.2024
Senior Manager
IndoSpace Development Management Ltd
04.2019 - 10.2022
Senior Marketing Manager
Mahindra LifeSpaces Ltd.
09.2016 - 08.2019
Marketing Manager
Chowgule Construction Chemicals Pvt Ltd
05.2013 - 08.2016
Section Head Marketing
Pidilite Industries
06.2008 - 05.2012
MBA - Management
PGDBA, Marketing Management
Bachelors of Commerce - Commerce
St. Xavier's College
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