Sther Silva
Dublin,Ireland
Summary
Results-driven media professional with over four years of experience coordinating and optimizing multi-channel campaigns, specializing in paid media. Expertise in digital, social, TV, and print advertising, developing strategies focused on maximizing ROI and driving data-driven decision-making. Strong background in budget management, performance analysis, and aligning media strategies with business objectives to maximize impact.
In 2023, transitioned from a Media Coordinator role at a Brazilian communication agency to embrace a new challenge in Ireland, enhancing English skills through a language exchange program. This experience provided a fresh perspective, fostering adaptability and a deeper understanding of global markets. Ready to leverage expertise in PPC and platform management to deliver measurable results in Ireland's dynamic media landscape.
Overview
5
5
years of professional experience
Work History
Paid Media Specialist
Ampfy
São Paulo, Brazil
10.2021 - 02.2023
- Managed TV, online paid media campaigns for one of Latin America's largest coffee brands, overseeing R$1.5M monthly budget for national, regional initiatives.
- Planned, executed full-funnel paid media strategies based on monthly, seasonal briefs, optimizing CPM, CPC, CPA, CPL, ROAS, CTR, conversion rate, engagement.
- Conducted data-driven post-campaign analysis to refine audience targeting, bidding strategies, creative performance across 15, 30, 60-second ad formats.
- Optimized media budgets for programmatic, social, search, traditional media, handling media planning, insertion orders, compliance checks.
- Executed cross-channel campaigns across Meta (Facebook, Instagram), Google Display & Video 360, YouTube Ads, programmatic DSPs, TV, OOH, radio, print, ensuring alignment with client objectives, market trends.
Paid Media Assistant
Ampfy
São Paulo, Brazil
03.2020 - 10.2021
- Supported omnichannel retail campaigns, coordinating offline, digital communications to ensure message consistency.
- Managed execution, delivery of media assets across multiple formats, including digital, radio scripts, OOH (billboards), TV commercials, aligned with media plan.
- Handled insertion orders, ensuring compliance with advertising regulations, industry standards, while conducting post-campaign performance analyses to inform optimizations.
- Coordinated offline media placements across TV, radio, print (magazines, newspapers), OOH, while optimizing "Always On" Facebook Ads to enhance engagement, reach.
- Proficient in VBS Media, leveraging platform for media planning, campaign tracking, performance reporting.
Paid Media Intern
Ampfy
São Paulo, Brazil
05.2019 - 03.2020
- Assisted in media authorizations, campaign tracking, budget management, ensuring effective execution of digital, offline media plans.
- Monitored daily budgets, generated performance reports, developed taxonomies to enhance media structuring, audience segmentation.
- Conducted media verification, compliance checks, ensuring alignment with industry regulations, brand guidelines.
- Experienced in media planning, performance analysis, leveraging data-driven insights to optimize future campaigns.
Paid Media Checking Intern
J. Walter Thompson Brasil
São Paulo, Brazil
03.2018 - 05.2019
- Verified media placements across TV, radio, print, and digital, ensuring accuracy and compliance with media plans.
- Managed media vendor relationships, overseeing budget analysis, cost tracking, and financial reporting to optimize media spend.
- Utilized VBS Media/Finance, Easy Checking, and Media Spot Control for media reconciliation, auditing, and performance tracking.
Education
Bachelor's Degree - Advertising and Marketing
Universidade Paulista
São Paulo, Brazil /2018 - /2021
Skills
- Media planning and strategies
- Data Analysis & Performance Optimization
- Budget Management & Media Planning
- Paid Media & Digital Advertising
- Soft Skills & Team Collaboration
Timeline
Paid Media Specialist
Ampfy
10.2021 - 02.2023
Paid Media Assistant
Ampfy
03.2020 - 10.2021
Paid Media Intern
Ampfy
05.2019 - 03.2020
Paid Media Checking Intern
J. Walter Thompson Brasil
03.2018 - 05.2019
Bachelor's Degree - Advertising and Marketing
Universidade Paulista
/2018 - /2021
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