Summary
Overview
Work History
Education
Skills
Interests & Achievements
Timeline
Generic

Stephen Rumley

Dubin

Summary

Dynamic marketing professional with a proven track record at Core Starcom, excelling in campaign management and market research. Adept at leveraging creativity and collaboration to drive brand growth and optimize performance.

Overview

3
3
years of professional experience

Work History

Paid Social Associate

Core Starcom
Dubin, Ireland
10.2024 - Current
  • Monitored campaign performance metrics such as cost per acquisition, return on investment, impressions, reach and frequency.
  • Analyzed data such as market trends, demographics, competitive landscape, and consumer behaviors to inform decisions about media buys.
  • Coordinated with creative teams to ensure timely completion of all materials needed for successful campaigns launches.
  • Recommended new tactics or strategies based on analysis of campaign performance versus goals.
  • Collaborated with clients such as Sky, AIB, and Samsung to determine marketing objectives, budget parameters, and target audiences.
  • Managed day-to-day operations of campaigns including tracking progress against key performance indicators.
  • Assisted with detailed plans that outlined strategies for achieving desired results from advertising campaigns.

Advertising Assistant

Gusto Promotions
Vancouver, Canada
05.2022 - 09.2025
  • Coordinated and carried out experiential marketing events to enhance consumers product knowledge.
  • Created a unique customer service experience through in-field marketing campaigns to increase brand awareness and build customer loyalty.
  • Created, built, and maintained relationships with clientele and sales team to facilitate brand growth.
  • Supported management to ensure campaigns are consistent with marketing plans.

Marketing Assistant

Rumleys Open Farm
Cork , Ireland
01.2023 - 09.2024
  • Supported with the overall marketing strategy and promotional activity in the tourism industry.
  • Assisted with the digital marketing strategy by creating content for the online channels.
  • Developed and executed paid marketing campaigns across multiple platforms, focusing on performance analysis and optimization to ensure best outcomes.
  • Collaborated with print partners by designing flyers and proof-reading brochures.
  • Assisted with planning advertising, PR, and radio campaigns by communicating with media partners: Corks 96FM and Red FM.
  • Worked closely with web designer over graphics, blogs, and company updates.
  • Coordinated and assisted with internal, external, and tradeshow events.

Education

BBA - Marketing

Munster Technological University
Cork
09-2023

Skills

  • Organizational: Excellent organizational skills gained from managing multiple tasks in fast-paced environments
  • Creativity: High levels of creativity from developing graphics on Canva, creating social media content, and designing promotional materials
  • Market research: familiar with using Google Analytics and Ads Manager for media analysis, conducted primary, secondary, and observational research in coursework
  • Campaign management: Creating, running, and optimizing strategies to achieve best performance across all campaigns

Interests & Achievements

  • Sports: Played team sports since 2008, actively playing 7 a side football every week.
  • Running: Complete 1-2 runs per week, often take part in charity/fundraising events.
  • Marketing: Member of the Marketing society at MTU in 2023. Huge passion for retail and digital marketing specifically.
  • Awarded Marketing Institute Ireland (MII) 2023 Student Challenge Perpetual Trophy winners for our brand campaign as our Final Year Project.
  • Google Ads for Beginners Certificate: Coursera Project Network
  • Completed Hell & Back charity event 2024.
  • Participated in Challenge 21 fundraiser 2024 for Down Syndrome Ireland, raising awareness and €500 in Donations.

Timeline

Paid Social Associate

Core Starcom
10.2024 - Current

Marketing Assistant

Rumleys Open Farm
01.2023 - 09.2024

Advertising Assistant

Gusto Promotions
05.2022 - 09.2025

BBA - Marketing

Munster Technological University

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Stephen Rumley