Stephen Daly
Dublin
Summary
A digital media professional with over 20 years' experience in content creation across radio, TV, and digital platforms. Skilled in producing impactful video and audio content, managing cross-channel campaigns, and driving social engagement. Former government communications specialist with a strong understanding of Irish public service values and messaging. Passionate about storytelling, political advocacy, and using digital tools to engage diverse audiences.
Overview
15
15
years of professional experience
Work History
Digital & Content Communications Manager
St Vincent de Paul, Ireland
Dublin
01.2024 - Current
- Content Strategy & Production: Led content creation, encompassing video, audio, and written formats, to elevate SVP’s mission and engage target audiences across multiple platforms.
- Digital Strategy: Developed and executed social media and campaign strategies, achieving measurable increases in reach, engagement, and brand awareness.
- Podcast & Audio Development: Conceptualised and launched podcast initiatives, expanding SVP’s content portfolio and broadening its audience base.
- Bulletin Magazine: Served as Editor for the quarterly Bulletin, managing content curation and ensuring alignment with organisational goals.
- E-zine Campaign Management: Created compelling B2C & B2B email campaigns with engaging copy, targeted design, and robust audience metrics to assess impact.
- Team Leadership: Managed a team of graphic and digital specialists, fostering collaboration and enhancing content production efficiency.
- Cross-Functional Collaboration: Orchestrated integrated campaigns, coordinating with departments to deliver cohesive and impactful communications across channels.
Communications Specialist
Department of Health
03.2022 - 03.2023
- Press & Communications Management: Handled the department’s press and communications inbox, ensuring timely and effective responses to press enquiries.
- Official Communication Coordination: Collaborated interdepartmentally to develop official responses and press releases for public distribution.
- Social Media Management: Managed the Department of Health’s social media channels, strategising content to enhance public health messaging.
- Campaign Content Development: Created and coordinated social media content for public health initiatives, supporting awareness campaigns.
- High-Level Reporting: Prepared detailed reports for Cabinet discussions, contributing insights for strategic decision-making.
- Media Monitoring: Conducted daily media monitoring to keep the department updated on public and press sentiment.
- Event Organisation: Planned and executed events to promote public and media engagement with health initiatives..
Weather Presenter & Continuity Announcer
RTE
01.2017 - 02.2022
- Bulletin Production: Presented and produced weather bulletins for TV and social media, compiling meteorological data for accessible, accurate forecasts.
- Social First Strategy: Devised and implemented a new way to bring RTE's Weather offering to life, engaging a new, diverse audience on social media.
- Technical Proficiency: Operated camera and broadcast equipment to self-produce bulletins, ensuring high production standards.
Head of Creative Services
iRadio Ireland
11.2010 - 11.2012
- Campaign Development: Led a creative team to develop station promotions and campaigns that integrated client brands with iRadio’s unique identity.
- Social Content Development: Pioneered the creation of social first content for radio, engaging the audience in a modern way.
- End-to-End Project Management: Directed campaign strategy and execution, ensuringc onsistent delivery of client messaging through engaging on-air content and promotions.
Education
AI for Beginners -
Institute of AI Studies
01.2024
Introduction to Digital Journalism -
Reuters
01.2024
Postgraduate in Journalism & PR -
Fitzwilliam Institute
01.2023
MA in Broadcast & Communications -
IADT
01.2017
Diploma in Digital Marketing -
SureSkills
01.2014
Skills
- Video & Audio Production
- Podcast development
- Content strategy
- Digital marketing
- Social media management
- Email campaign management
- Team leadership
- Cross-functional collaboration
- Media relations
- Event planning
- Social Media Strategy
- Digital Campaigns
- Public & Political Communications
- Content Writing
- Media Training
- Adobe Audition
- Canva
- CMS
- WordPress
- YouTube
- TikTok
- Analytics
- SEO
- Email Marketing
- Studio & Broadcast Operations
Additional Employment Experience
I have worked in various roles in the media industry over the past 20 years, encompassing roles at RTE, Today FM, FM104, BBC World Service, Virgin Media, and Dublin’s Q102. During this time I produced and hosted national radio shows, created branded content, managed studio operations, and implemented digital strategies across digital and traditional media platforms.
Websites
Timeline
Digital & Content Communications Manager
St Vincent de Paul, Ireland
01.2024 - Current
Communications Specialist
Department of Health
03.2022 - 03.2023
Weather Presenter & Continuity Announcer
RTE
01.2017 - 02.2022
Head of Creative Services
iRadio Ireland
11.2010 - 11.2012
AI for Beginners -
Institute of AI Studies
Introduction to Digital Journalism -
Reuters
Postgraduate in Journalism & PR -
Fitzwilliam Institute
MA in Broadcast & Communications -
IADT
Diploma in Digital Marketing -
SureSkills
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