Sophie Fitzgerald
Terenure
Summary
I'm an enthusiastic and positive communications professional with a proven track record of orchestrating impactful campaigns and working as a team.
Overview
7
7
years of professional experience
Work History
Senior Account Manager
GROUPM
Dublin
06.2021 - Current
- Began as Account Manager in June 2021 and was promoted to Senior Account Manager in July 2022
- Managed the digital communications for the company's biggest client: Tesco
- Developed digital communication strategies based on agreed KPIs
- Liaised with wider teams to develop communications campaigns across all channels including social, print, OOH and display
- Coordinated multiple teams (Creative, Projects, Finance etc) within often tight timelines to ensure campaigns delivered
- Managed influencer partnerships
- Assisted with campaign shoots, from pre to post production
- Negotiated contracts with clients to ensure optimal pricing and terms of agreement.
- Set up paid social campaigns e.g Conversions campaigns, Traffic campaigns etc
- Reported on results from digital campaigns and presented back to client.
- Created social media content calendars
Social Media Manager
WOLFGANG DIGITAL
Dublin
10.2020 - 06.2021
- Managed the organic and paid social media activity for a range of clients including Breast Cancer Ireland, Woodies, Kerry Group, Eurospar, Focus Ireland and the Irish Red Cross
- Developed digital strategies across Meta, Pinterest, Snapchat , TikTok and YouTube
- Created social media content calendars and set up paid ads via Ads Manager
- Compile monthly reports on social media and website activity based on data from Google Analytics and Facebook Ads Manager
- Acted as main point of contact for all clients, including presenting reports andn stragies
- Was involved in multiple successful client campaigns including Breast Cancer Ireland’s virtual Great Pink Run campaign in 2020, and Woodies’ Christmas Mrs Higgins campaign
- Continually suggested new innovations to clients to ensure they are always ahead of the game in terms of digital creativity
Social Media Manager
HARDHAT ADVERTISING AGENCY
Melbourne
11.2018 - 04.2019
- Managed communication campaigns for a number of clients from the planning and development stages, to execution and through to analyzing results and presenting back to the teams
- Took the lead on managing all social content for clients such as Steggles chicken, Lilydale chicken, Juice Brothers and Daily Juice
- Developed communication strategies for above clients
- Presented social strategies, reports and campaign concepts to client
- Created social media content calendars
- Directed creative team in the production of assets
- Analyzed social media and website performance and compiled regular reports with insights and recommendations based on findings
Social Media Specialist
IN THE COMPANY OF HUSKIES ADVERTISING AGENCY
Dublin
09.2017 - 09.2018
- Acted as Social Media Brand Manager for the Wild Atlantic Way account- the largest and most popular brand under Fáilte Ireland, Ireland’s tourist board
- Took the lead on the planning and creation of all social media and campaign content for this account, as well as the analysis of all social content performance
- Set and implemented social media and communication campaigns to align with marketing strategies for a number of clients including Fáilte Ireland and its 4 tourism brands (Wild Atlantic Way, Visit Dublin, Ireland’s Ancient East and Ireland’s Hidden Heartlands), Londis, Carlsberg and Fyffes
- Planned and developed social media content calendars across multiple platforms for a range of clients
- Undertook Community Management activities on social media for a number of accounts, developing brand awareness by conversing with customers, responding to comments and queries and engaging in positive brand conversations
- Analyzed social media performance using a number of Analytics tools including Falcon Social, Brandwatch, Iconosquare and Sprout Social
- Created regular Social Media reports for the client with recommendations based on findings
- Coordinated Marketing, PR and Communications teams to ensure brand consistency across a range of accounts.
PR Intern
KENNEDY PR + BRAND
Dublin
07.2017 - 09.2017
- Wrote press releases
- Communicated with the necessary press on behalf of clients
- Assisted in the development of communication plans for a number of clients including Irish Heart, Catrice Makeup, Hey Honey skincare, Nespresso and Longines Irish Champions Weekend
- Assisted in the planning and management of events, photocalls and press drops
- Conducted research ahead of developing communication plans
- Monitored all online activity relating to clients and competitors and subsequently prepared monthly Coverage Reports to send to client.
Education
MSc - Public Relations and Strategic Communications
DCU
Dublin01.2017
BA - English Literature & French
Trinity College Dublin
01.2014
ATCL Diploma - Piano Performance
Trinity College London
01.2012
Schooling -
Rathdown School, Dublin
Dublin, Ireland06-2010
Skills
- Excellent written and verbal communication skills
- Client relationship management
- Digital Communication Strategy Development
- Marketing Campaign Development
- Data Analytics
- People management
- Public and Media Relations
- Creative Direction
- Business Development
- Microsoft Office Suite
- Facebook Blueprint Advertising Qualification
References
- ROISIN LINNIE, Head of Social – Wolfgang Digital, Roisin@wolfgangdigital.com, 085 725 0805
- THOMAS RYAN, Social Media Manager- In the Company of Huskies, thomas.ryan@huskiesagency.com, (00353) 85 139 5386
- DAVID HAYES, Head of Social- In the Company of Huskies, david.hayes@huskiesagency.com, (00353) 86 838 2885
- MOIRA MURPHY, Managing Director- Kennedy PR+Brand, mmurphy@kennedyprandbrand.ie, 476 2000
Timeline
Senior Account Manager
GROUPM
06.2021 - Current
Social Media Manager
WOLFGANG DIGITAL
10.2020 - 06.2021
Social Media Manager
HARDHAT ADVERTISING AGENCY
11.2018 - 04.2019
Social Media Specialist
IN THE COMPANY OF HUSKIES ADVERTISING AGENCY
09.2017 - 09.2018
PR Intern
KENNEDY PR + BRAND
07.2017 - 09.2017
MSc - Public Relations and Strategic Communications
DCU
BA - English Literature & French
Trinity College Dublin
ATCL Diploma - Piano Performance
Trinity College London
Schooling -
Rathdown School, Dublin
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