SONALIKA MISHRA
Dublin
Summary
Ad Sales Account Manager with 4+ years of experience managing SMB advertiser portfolios, driving revenue growth, and delivering data-driven campaign optimization. Proven track record in high-volume outbound sales (40-60 calls/day), consultative selling, and pipeline management using Salesforce CRM. Skilled in qualifying leads, improving campaign performance (ROAS, CTR, CPA), and increasing customer retention in fast-paced, metrics-driven environments. Strong focus on SLA adherence, CRM accuracy, and customer-centric account management.
Overview
5
5
years of professional experience
Work History
Inside Sales Analyst (AD Sales)
Accenture
03.2022 - 08.2024
- Managed a portfolio of 350+ SMB and enterprise advertisers, driving revenue growth, retention, and campaign performance across digital channels
- Built $500K+ in qualified pipeline and exceeded 120% of SQL targets through strategic outbound engagement and client-focused prospecting
- Delivered consultative advertising solutions aligned to client KPIs (ROI, CTR, conversions), improving retention by 15%
- Qualified and progressed opportunities using BANT/MEDDIC, ensuring efficient funnel movement and high-quality deal conversion
- Maintained 95% forecast accuracy in Salesforce and collaborated cross-functionally to improve win rates by 25%
- Citrix
Ad Sales Associate
Accenture
09.2021 - 03.2022
- Managed 50+ SMB advertiser accounts across Google Ads (Search, Display, YouTube), driving revenue growth and retention
- Served as primary client contact, delivering consultative support and data-driven campaign optimization to improve ROI, CTR, and conversions
- Increased ROAS by 30%+ and reduced CPA by 20-25% through strategic campaign improvements
- Consistently achieved 110-125% of revenue targets through upselling and account expansion
- Maintained CRM pipeline, ensured SLA compliance, and identified performance trends to optimize advertiser outcomes
- Google Ads
Account Manager - SMB Clients (Inside Sales)
uCertify
01.2020 - 09.2021
- Managed full sales cycle for SMB clients, from lead generation and qualification to closing and account management, consistently exceeding 110% of revenue targets
- Executed high-volume outbound outreach (50-80 calls/day + email campaigns) while maintaining a structured pipeline and accurate CRM tracking
- Increased deal closure rates by 25% and boosted customer retention by 30% through consultative selling and strong relationship management
- Mentored and coached a team of 5+ representatives, improving overall sales performance and activity metrics
Education
MSc - Information Technology Management
Southeast Technological University
Ireland01-2025
BTech - Electrical & Electronics Engineering
KIET
India01-2020
Skills
- SMB Account Management
- Ad Sales
- Digital Advertising
- Outbound Calling
- Pipeline Management
- Salesforce CRM
- Lead Qualification (BANT, MEDDIC)
- Campaign Optimization
- Revenue Growth Forecasting
- SLA Management
- Customer Retention
- Data Analysis
- Google Ads
- Performance Marketing
Accomplishments
- 110-125% quota attainment with strong outbound performance
- Expertise in pipeline, forecasting, CRM, and optimization
- Improved advertiser retention through data-driven strategies
Custom Section
- Strong communicator, customer-focused and solution-oriented
- Resilient, proactive, adaptable in fast-paced environments
- Data-driven; experience across EMEA & North America
Timeline
Inside Sales Analyst (AD Sales)
Accenture
03.2022 - 08.2024
Ad Sales Associate
Accenture
09.2021 - 03.2022
Account Manager - SMB Clients (Inside Sales)
uCertify
01.2020 - 09.2021
MSc - Information Technology Management
Southeast Technological University
BTech - Electrical & Electronics Engineering
KIET