SKYLAR HU
Summary
Results-driven professional skilled in digital marketing and web development, currently pursuing a master’s degree in Information Systems. Experienced in performance advertising and data analysis, with a proven ability to develop targeted social media campaigns that enhance engagement and conversion rates. Passionate about delivering innovative solutions in the gaming industry.
Overview
2023
2023
years of professional experience
Work History
Digital Marketing Specialist
HANGZHOU ZHIHUIYUANSI NETWORK TECHNOLOGY CO.LTD
Hangzhou, China
07.2021 - 09.2022
- Optimized e-commerce campaigns for Alibaba's mobile applications through A/B testing, leading to a 18% increase in online sales within three months and improving conversion rates by 12%.
- Executed Pay-Per-Click (PPC) advertising campaigns for a dating mobile application, successfully driving targeted traffic to the company website and achieving a 30% increase in user sign-ups.
- Created comprehensive reports on digital marketing efforts using tools such as Excel and Python, allowing management to track and measure success effectively.
Advertising Operator
HANGZHOU YOUSHU NETWORK TECHNOLOGY CO.LTD
6 2020 - 6 2021
- Enhanced click-through rates by 35% through targeted ad placements and compelling content, significantly increasing user engagement with the promoted books.
- Achieved long-tail effects by analyzing user behavior and refining targeting strategies, which contributed to sustained growth in readership and a 20% reduction in cost-per-click.
Education
Master of Science - Computer Information Systems
University College Dublin
Dublin, Ireland 04.2001 -
Bachelor of Arts - Japanese
ANHUI UNIVERSITY
Hefei, China 08.2015 - 2019.06
Skills
Data Analysis
HTML
Javascript
Python
Microsoft Office
Google Analytics
Digital Marketing
Data Analysis
Timeline
Digital Marketing Specialist
HANGZHOU ZHIHUIYUANSI NETWORK TECHNOLOGY CO.LTD
07.2021 - 09.2022
Bachelor of Arts - Japanese
ANHUI UNIVERSITY
08.2015 - 2019.06
Master of Science - Computer Information Systems
University College Dublin
04.2001 -
Advertising Operator
HANGZHOU YOUSHU NETWORK TECHNOLOGY CO.LTD
6 2020 - 6 2021
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