Sitanshu Chaudhary

Oversaw strategic project initiatives

• Led deal approvals review project and revamped processes across sellers - cut 5 hrs a week from sellers' efforts, cut almost 50% approvals rules that were not adding business value.
• Led early AI adoption: built a playbook for AI use case identification, launched cross team learning calendar.
• Collaborated with GTM leaders on quote-to-cash improvements through guidance, e.g. Multi Cloud process implementation.
• Built & Managed the Order Operations function to keep forecast and commission data accurate. Expert on Consumption based NARR and Commissions. Led a team of 3 highly skilled resources.
• Led cross-functional projects improving GTM forecasting and commission workflows - e.g. self-serve & marketplace usage unification, forecasts and commissions across CRM, BoostUp, Xactly.
• Designed and delivered product licence conversions solution for board NARR reporting.

Facilitated GTM enablement communications

• Ran GTM and field enablement communications for urgent escalations.
• Created GTM Comms playbook for GTM Operations team.
• Run & Guide team on comms plan for major GTM change management

Led team management efforts

• Recruited and managed performance appraisals and role enhancement initiatives.
• Designed standard operating procedures for GTM Ops workflows and quality.

Executed automation and data product roadmaps prioritised by GTM needs, enhancing alignment with business objectives.

Streamlined partner attribution and commission calculations in Salesforce, facilitating accurate reporting for H1 FY25.

Led a team of four members to achieve project objectives. and built stakeholder alignment for org-wide goals.

Designed Sigma dashboards for TAM review segmentation, vendor audits, and commissions adoption.

Trained stakeholders on analytics tools to improve cross-functional data literacy.

Audited vendor data for coverage matching and accuracy, then enabled self-serve analysis.

Audited vendor data for coverage matching and accuracy, enabling self-serve analysis for stakeholders to access reliable insights.

• Cloud Migration- Migrated systems to Snowflake, delivering scalability and improved enterprise-wide data accessibility.
• Data Product Ownership: Designed key data assets like Marketing Lead Funnel dashboard and Territory Management portal to automate GTM workflows and increase operational cadence.
• Impact Measurement: Led the creation of MRR reports and sales performance analytics to track measurable success metrics and enable leadership insights.
• Product Enablement: Created training materials and comprehensive documentation to drive greater adoption of BI products across technical and GTM teams.
• GTM Collaboration: Collaborated with sales and marketing teams to extract actionable insights from product performance and event cloud data.

• Designed and implemented a Cost-Invoicing system to serve as the automated back-end for a streamlined application.
• Designed and deployed an in-house HR Management System to automate workflows and ensure seamless digital management of employee data.
• Delivered high level of service to customers in effort to build upon future relationships.
• Kept organisation in compliance with regulations and internal requirements.
• Formed and sustained strategic relationships with clients.

• Automated Sales Operations processes using SQL queries, stored procedures, SSRS, SSIS packages.
• Led Salesforce data migration during Lanyon and Cvent merger. played a crucial role in post Acquisition data merging project
• Analysed Salesforce data deeply and built ETL workflows for data integrity.

• Designed and optimised SQL queries, procedures, functions, views, and triggers to drive efficient database operations using MS SQL Server.
• Developed dynamic Crystal Reports, SSRS dashboards, and interactive HTML forms to enhance data visualisation and user experience.
• Collaborated with cross-functional teams to gather requirements and deliver custom database solutions.
• Developed data models and database designs to plan projects.
• Participated in the full development lifecycle, from initial design through to testing, deployment, and post-launch support, for SQL-based applications.