Summary
Overview
Work History
Education
Skills
Timeline
Hobbies and Interests
ADDITIONAL INFORMATION
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Sinead Kealy

Cork

Summary

Marketing professional prepared to drive impactful marketing strategies and initiatives. Expertise in creating and executing campaigns that resonate with target audiences. Known for collaborative approach that ensures cohesive team efforts and adaptability to changing market demands. Proficient in digital marketing and market research.

Overview

8
8
years of professional experience

Work History

Community Fundraising Executive

Focus Ireland
07.2025 - Current
  • Contributed to the delivery of Focus Ireland’s National Fundraising Initiatives, supporting the implementation of campaigns to achieve income targets within budget.
  • Created engaging content for social media, website updates, email campaigns, and supporter recruitment materials.
  • Developed and implemented community fundraising strategies to enhance donor engagement and support for local initiatives.
  • Coordinated community events, fostering partnerships with local businesses to maximize fundraising opportunities.
  • Cultivated relationships with donors, ensuring prompt communication and follow-up to maintain engagement levels.
  • Analyzed fundraising data to identify trends, improving campaign strategies for future initiatives.
  • Led team meetings focused on brainstorming innovative approaches to increase awareness and participation in fundraising events.
  • Evaluated event outcomes, providing actionable feedback that informed future planning and execution processes.

Junior Marketing Executive

Greyhound Racing Ireland (Rásaíocht Con Éireann)
11.2024 - 07.2025
  • Managed and updated social media platforms and website content for multiple stadiums, ensuring high-quality, engaging materials tailored to diverse audiences.
  • Supported event management and promotional activities, contributing to the success of high-profile events like the Winter Racing Festival at Shelbourne Park.
  • Assisted in the planning and delivery of multi-platform marketing strategies, including video production, static social posts, infographics, and PR initiatives.
  • Built and maintained relationships with key stakeholders to align marketing efforts with broader organizational goals.
  • Developed and executed multi-channel marketing campaigns to enhance brand visibility.
  • Analyzed market trends and consumer data to inform strategic marketing decisions.

Administration Officer

Health Services Executive - Capital & Estates Dept.
11.2022 - 08.2023
  • Coordinated with project managers in procurement and project management for the installation of ‘high-end’ equipment such as MRI Machines, CT Scanners, Cath Labs and Theatres.
  • Proposed advice in relation to briefing, design, planning and delivery of buildings.
  • Implemented a consistent and standardized process of project tracking and reporting across the portfolio using a HSE-approved software tool.
  • Facilitated the successful implementation of the projects through the application of project governance and project controls so the appropriate level of project governance is in place, maintained and adhered to.
  • Demonstrated commitment to all communications with internal and external stakeholders.
  • Liaised to support the project owners/ sponsors and project managers to implement robust project management methodology in line with program management methodologies and processes to enable successful project performance and delivery.
  • Maintained excellent knowledge of relevant policies, procedures, guidelines and practices to guarantee a high standard of appropriate health infrastructure, that complied with clinical, infection control, accessibility and safety standards.
  • Managed administrative functions to ensure compliance with health service regulations and policies.
  • Coordinated departmental communications, enhancing collaboration among teams within Capital & Estates.

Team Lead

Health Services Executive
12.2020 - 11.2022
  • Managed external service providers by outlining clear objectives for the development of the Covid Care Tracer System.
  • Complied with GDPR policies, and managed personal data with high confidentiality while dealing with outbreaks in schools, Flights, workplaces and other settings.
  • Liaised with Departments of Public Health to trace covid 19 outbreaks.
  • Communicated to coordinate with the operation of Cork and Kilkenny Army Barracks by conducting training, increasing call productivity by 22% and reporting to the Department of Public Health any updates.
  • Led cross-functional teams to enhance patient care delivery and operational efficiency.
  • Developed and implemented training programs for new staff, ensuring compliance with health regulations.

Event Planner and Waitress

Compass Group UK
06.2017 - 10.2020
  • Managed overall operations and customer service for corporate events, increasing sales by 11%.
  • Maintained site safety using security systems, stock take, invoice handling and delivery tracking.
  • Coordinated logistics for corporate events, ensuring seamless execution and stakeholder satisfaction.
  • Developed event budgets, optimizing resources while maintaining high-quality standards.
  • Led cross-functional teams, improving communication and efficiency in event planning processes.
  • Managed timelines and schedules, ensuring all aspects of events were delivered on time and within budget.

Education

Master of Science - Management & Marketing

University College Cork
Cork, Ireland
09-2024

Bachelor of Arts - Applied Psychology

University College Cork
09.2019

Skills

  • Interpersonal skills
  • Customer-oriented
  • Branding
  • Strong time management
  • Marketing analytics
  • Social media
  • Campaign planning
  • Digital marketing
  • Social media engagement
  • Research

Timeline

Community Fundraising Executive

Focus Ireland
07.2025 - Current

Junior Marketing Executive

Greyhound Racing Ireland (Rásaíocht Con Éireann)
11.2024 - 07.2025

Administration Officer

Health Services Executive - Capital & Estates Dept.
11.2022 - 08.2023

Team Lead

Health Services Executive
12.2020 - 11.2022

Event Planner and Waitress

Compass Group UK
06.2017 - 10.2020

Master of Science - Management & Marketing

University College Cork

Bachelor of Arts - Applied Psychology

University College Cork

Hobbies and Interests

  • Demonstrated leadership and teamwork by captaining local basketball and football teams to 3 county championship wins and coaching junior players.
  • Planned and executed a successful fundraising event for Cheerios Childline, raising €500 through community engagement and promotional efforts.
  • Volunteered with the Hope Foundation for 3 years, supporting charitable initiatives and strengthening community outreach experience.
  • Received a Certification of Recognition from the HSE for outstanding performance and commitment during the Covid-19 response.

ADDITIONAL INFORMATION

  • Full clean driving licence with own transportation
  • Dual citizenship: American and Irish
  • References available upon request

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Sinead Kealy