SHRADHA SUMAN

• Writing compelling copies by crafting headlines, taglines, product descriptions, blog posts, social media content, and more.
• Ensuring consistency across all marketing channels to develop the brand voice.
• Creating persuasive CTAs.

Additional responsibilities include cooperating with stakeholders, and the creative department, ground visits for market surveys, maintaining a track record of progress, and brainstorming ideas for weekly content goals.

• Develop and execute content strategy among the internal teams to achieve audience engagement goals
• Manage a team of content creators (writers, editors, social media handlers) by curating news and approving headlines, providing feedback, and ensuring quality control.
• Identify and implement content trends to stay ahead of the competition and resonate with the target audience
• Track and analyze content performance metrics through data in Google Analytics, Realtime inputs, and Social media engagement to measure success and identify areas for improvement.
• Report monthly performance to stakeholders and make data-driven recommendations for optimization.

As an Editorial Intern at Odisha Bytes, I had the opportunity to be a part of a dynamic team where I was actively involved in covering the latest stories, ranging from crime reporting to weather updates, accidents, covering election developments, and general news.

My responsibilities included:

• Conducting on-field assignments to gather stories from around the city
• Researching and writing engaging articles on approved topics
• Conducting interviews with relevant sources to add depth and authenticity to my stories
• Gathering high-quality pictures to complement my articles
• Collaborating with the editorial team to ensure timely publication of my work

• Consistently produced high-performing content, with articles achieving the highest viewership on our platform which also broke out as viral trends on social media platforms like YouTube, Pinterest, and others.
• Optimized content for search engines (SEO) to ensure maximum reach and visibility.
• Created content focused on niche angles as a subject matter expert attracting a dedicated audience and driving engagement.