Summary
Overview
Work history
Education
Timeline
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Shireen Khalil Yousef

Dubai,UAE

Summary

Results-oriented Emirati expertise in strategic marketing, communication, and brand development. Skilled in creating and executing high-impact campaigns, optimizing budgets, and driving traffic and audience engagement. Proven ability to lead cross-functional teams, manage agency relationships, and maintain consistent brand messaging. Experienced in leveraging digital marketing, social media strategies, and data-driven insights to enhance brand presence and achieve goals.

Overview

19
19
years of professional experience
5
5
years of post-secondary education

Work history

Marketing Manager

Dubai Media
09.2018 - 01.2025
  • Developed and executed comprehensive marketing strategies aligned with business goals, integrating traditional, digital, and social media marketing channels to accelerate growth for key stakeholders
  • Managed and allocated marketing budgets efficiently, ensuring expenditures align with business objectives while maximizing ROI and resource efficiency
  • Oversaw digital acquisition strategies, including paid search, paid social, display advertising, programmatic, and app marketing, ensuring continuous optimization
  • Shaped and maintained a consistent brand narrative across all platforms, building trust, loyalty, and awareness among target audiences through storytelling and content strategies
  • Planned and executed multi-channel campaigns across digital, social, OOH, print, and offline platforms, establishing clear KPIs to track performance and measure success
  • Conducted market research and leveraged customer insights to refine strategies, enhance social media engagement, and identify growth opportunities for differentiation
  • Built and maintained strong partnerships with agencies, vendors, and external stakeholders, ensuring alignment with strategic goals and enhancing campaign effectiveness
  • Collaborated with executive teams and cross-functional leaders to integrate marketing initiatives with broader organizational objectives, ensuring cohesive execution
  • Monitored campaign performance across digital, social, and offline platforms, utilizing data-driven approaches to optimize strategies and forecast growth opportunities, ensuring measurable outcomes
  • Increased website traffic by 30% and new user acquisition by 20% through targeted performance marketing
  • Boosted social media engagement by 40%, enhancing brand visibility and referral traffic
  • Achieved a 12% increase in ROI via optimized multi-channel strategies and budget efficiency
  • Secured partnerships contributing to 20% revenue growth and improved service offerings

Partnerships and Initiatives Manager

Dubai Media
08.2012 - 09.2018
  • Built and maintained long-term partnerships to expand business opportunities and strengthen market presence
  • Negotiated and executed partnership agreements, ensuring mutual benefits and alignment with strategic objectives
  • Collaborated with internal teams to implement partnership initiatives and maintain consistent stakeholder communication
  • Developed and executed strategies to enhance client retention, loyalty, and engagement
  • Promoted organizational initiatives through collaborative campaigns and strategic partner outreach
  • Secured partnerships with over 50 high-profile clients, directly contributing to a 20% increase in revenue through effective relationship-building strategies
  • Led negotiations for partnership agreements, reducing operational costs by 15% while enhancing the quality and scope of services offered
  • Spearheaded initiatives that boosted customer engagement by 30%, leveraging strategic collaborations to create impactful joint marketing campaigns
  • Strengthened partner loyalty, achieving a 25% increase in repeat business, and improving overall client satisfaction

Senior Marketing Executive

Dubai Media
09.2008 - 08.2012
  • Develop and implement efficient communication plans aligned with the channel’s marketing objectives
  • Organize and oversee advertising campaigns, exhibitions, and promotional events to enhance brand visibility
  • Copywrite diverse marketing distributions, including brochures, press releases, and website material, ensuring consistent and compelling messaging

Marketing Department Assistant - Retail Business

Tameer Real Estate Holding
12.2005 - 09.2008
  • Assist in the creation, production, and distribution of marketing collateral, including brochures, flyers, and advertisements to support marketing efforts
  • Handle customer and client inquiries, providing accurate information and ensuring excellent customer experience
  • Maintain relationships with key clients, partners, and stakeholders, ensuring smooth communication and consistent follow-ups on inquiries
  • Organize cityscape exhibitions and various roadshows, effectively showcasing company properties and projects, increasing brand visibility, and generating revenues

Education

Masters Degree in Public Administration -

Mohammed Bin Rashid School of Government
02.2014 - 09.2018

Bachelor of English Media - undefined

Ajman University

Timeline

Marketing Manager

Dubai Media
09.2018 - 01.2025

Masters Degree in Public Administration -

Mohammed Bin Rashid School of Government
02.2014 - 09.2018

Partnerships and Initiatives Manager

Dubai Media
08.2012 - 09.2018

Senior Marketing Executive

Dubai Media
09.2008 - 08.2012

Marketing Department Assistant - Retail Business

Tameer Real Estate Holding
12.2005 - 09.2008

Bachelor of English Media - undefined

Ajman University

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