Sheikfareed. S

Previous Role:

Senior Territory Manager(2022 – March 2024)
Territory Manager (January 2020 – 2022)

• Managed sales operations across 17 districts with 23 FSFs and 4 Territory Managers
• Oversaw primary and secondary sales, distribution, and visibility for brands like Friends and Teddyy
• Recruited, coached, and evaluated FSFs, ensuring alignment with organizational objectives
• Awarded “Best Territory Manager” for South-II two consecutive years (2020-21 and 2021-22)
• Achieved a 40% growth in territory sales over three years
• Established Teddyy (Baby Diapers) as the No.1 brand in select rural towns

• Managed sales for Huggies and Kotex brands in Trichy-Tanjore belt
• Handled a team of 7 XSRs, 2 Super Stockists, 1 Direct DB, and 46 Sub-DBs across 9 districts
• Recruited, coached, and evaluated sales representatives, driving organizational objectives
• Relaunched Huggies (after transition from HUL) with 100% completion of DB and SS appointments within three months
• Achieved a 12% MoM growth through effective coverage and execution
• Recognized as STAR Performer for multiple months (Feb ’18, Nov ’18, Dec ’18, Feb ’19)
• Successfully implemented visibility programs in key retail outlets

• Oversaw business operations worth ₹4.6 Cr PA across 16 districts, managing a team of 4 TSIs and 10 SRs
• Ensured ROI, stock management, and claim settlements for business partners
• Maintained primary and secondary sales records SKU-wise and value-wise
• Increased territory business from ₹18L/month in 2014 to ₹45L/month in 2016
• Achieved an all-time high secondary sales of ₹60L in August 2016
• Successfully launched new products, including Mini Deo, Beer Shampoo, and Acticool

• Managed sales across Pondicherry, Kanchipuram, and Thiruvallur districts with annual business worth ₹21.6 Cr
• Executed projects like WS Dhamaka and RE initiatives
• Handled DB financials, infrastructure, and ROI while improving coverage effectiveness
• Delivered 17% sales growth through improved fundamentals and targeted initiatives
• Contributed to a 24% increase in key account business

• Managed sales operations in Central Chennai, Salem, and Kanchipuram districts
• Oversaw 14 DBs and 4 Sales Officers, ensuring brand-wise sales growth
• Planned stock and coordinated depot operations
• Achieved an 18% sales growth and successful launch of “Clovemint,” achieving the highest TN sales during the launch month

• Managed sales in Chennai and nearby districts with a team of 27 wholesalers
• Played a trainer role (“Dronachariyar”) for new TSIs and PSMs
• Delivered 14% value growth and awarded “Champ of the Month” 8 times
• Consistently achieved targets, winning region-wise recognition in Q4 contests

• Handled Trichy territory sales with 8 DBs, contributing ₹18 Cr PA
• Expanded market reach and implemented micro-marketing strategies
• Achieved 17% growth and recognized as “Champ of the Month.”