Summary
Overview
Work History
Education
Skills
Accomplishments
Hobbies
Timeline
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Shauna Reilly

Drumsallagh, Kingscourt, Co. Cavan

Summary

Passionate communications professional with a strong background in veterinary practice, agriculture, and digital marketing. Raised on a farm and experienced in working directly with farmers, I understand the challenges of sustainable agriculture. Skilled in content creation, social media management, stakeholder engagement, and event coordination, with a proven track record of developing marketing campaigns to enhance brand awareness and audience engagement. Eager to leverage my expertise to support Teagasc's Signpost Programme in promoting sustainable farming practices.

Overview

7
7
years of professional experience

Work History

Freelance Marketer & Veterinary Nurse

Highfield Veterinary
11.2021 - Current
  • Played a key role in the successful launch of three new clinics during my employment
  • Planned and coordinated open day events, managing logistics and promotional activities to enhance community engagement and brand awareness
  • Regularly attended agricultural and veterinary college open days to promote the brand
  • Designed and distributed educational email campaigns to pet owners
  • Used a variety of analytics tools to track campaign performance and optimise content
  • Produced informative brochures on various veterinary topics as well as available services for distribution in- clinic and at community events

Veterinary Nurse

O' Dowd Veterinary Hospital
08.2018 - 10.2021
  • Built trusting relationships with farmers by explaining veterinary procedures, disease prevention, and herd health management
  • Assisted in TB testing of livestock and accurately uploaded results to Animal Health Computer System (AHCS), ensuring compliance with regulatory standards.
  • Maintained detailed medical and treatment records for animals
  • Worked with multidisciplinary teams, including veterinarians, farmers, and regulatory officials
  • Adhered to confidentiality standards when handling client and patient information, showcasing discretion and professionalism
  • Managed client communication, addressing customer queries with empathy and professionalism

Education

Level 8 Certificate - Digital Marketing

Munster Technological University
Cork
05-2024

Bachelor of Science - Veterinary Nursing

University College Dublin
Dublin
06-2022

Skills

  • Content Creation & Social Media Management (X, Instagram, Facebook, Tiktok)
  • Digital Marketing & Analytics (SEO, Google Analytics, Meta Business Suite)
  • Stakeholder & Community Engagement
  • Event Coordination
  • Graphic Design & Multimedia Content (Canva, Adobe Suite)
  • Email database management and audience segmentation
  • Budget Management & Report Writing
  • Problem solving and conflict resolution
  • Team collaboration
  • Ability to thrive in fast paced working environments

Accomplishments

  • Developed impactful visual media for a veterinary company that acquired older practices, addressing client concerns about price increase. Creating and showcasing educational videos highlighting advanced procedures, technology, and expertise increased client satisfaction and decreased pricing complaints.
  • Led the social media relaunch of the Bebelle Podcast, achieving success by designing impactful video content, including previous podcast exerts, and collaborating with influential businesswomen such as Pamela Laird and Sonya Lennon
  • Provided strategic advice and presented recommendations to Kilkenny Design on enhancing their loyalty program, following an in-depth SOSTAC analysis

Hobbies

  • Assisting on the family suckler farm
  • Riding club activities
  • Photography
  • Hiking
  • Pilates
  • Baking

Timeline

Freelance Marketer & Veterinary Nurse

Highfield Veterinary
11.2021 - Current

Veterinary Nurse

O' Dowd Veterinary Hospital
08.2018 - 10.2021

Level 8 Certificate - Digital Marketing

Munster Technological University

Bachelor of Science - Veterinary Nursing

University College Dublin
Shauna Reilly