Shauna Butterly
Dublin
Summary
Experienced in planning and delivering events, from corporate meetings to large-scale conferences. Skilled in vendor management, budget oversight, and problem-solving on the go to ensure everything runs smoothly. Passionate about creating seamless experiences and providing top-notch client service.
With a background in Communication Studies and Digital Marketing, I bring a mix of event planning, marketing, and brand management skills. I’ve worked as an Event Coordinator for Regens Unite and as the Event & Marketing Lead at ReFi Lisboa, managing successful events and campaigns. I also spent the past three years as a MAT in Ireland, further honing my leadership and organisational abilities.
Overview
8
8
years of professional experience
Work History
Event Coordinator
Regens Unite
04.2022 - 09.2024
- Organised events across Europe such as Berlin, and Brussels for Regens Unite, demonstrating effective multitasking and organisational skills.
- Researched local venues to determine capacity requirements, pricing, and availability for a capacity of 200 people.
- Liaised with venues, caterers, and entertainment providers to schedule events in alignment with availability.
- Led in planning, coordinated logistics, and ensured clear communication for successful events.
- Worked with 40+ Volunteers, scheduling their timetables and overseeing their needs.
Event & Marketing Lead
ReFi Lisboa
02.2023 - 07.2023
- Orchestrated marketing initiatives and event planning for ReFi Lisboa, operating in a hybrid capacity.
- Promoted upcoming events to drive awareness, increase attendance and support client success.
- Successfully organised a range of events, from 8 monthly meetups to ReFi Day in collaboration with Poolside Lisbon.
- Identified and resolved potential issues for smooth event operations without incidents.
Session Manager
The Production People
02.2018 - 12.2021
- Provided sound advice and problem-solving to Team Lead to successfully prepare for the Virtual Event.
- Carried out sound and video testing effectively and efficiently to maximise the best quality for Virtual Events.
- Ensured timely delivery of speakers on event days, liaising with the client and the team leads.
- Ensured the speakers are comfortable and prepafed before starting the event.
Trade Development Manager
Monster Energy
07.2020 - 09.2021
- Managed relationships with distributors, bottlers, and customers in assigned territory. Responsible for sales execution in over 300 stores.
- Monitored market/retailer activity to develop cost-effective strategies in order to drive volume and profitability through increased penetration and promotion. Increased sales of Monster Energy in Fuel by 37% in 2021, surpassing Red Bull.
- Developed, managed, and maximized partnership with Coca-Cola to drive improved performance.
- Resolved customer concerns promptly to maintain satisfaction.
- Serviced existing accounts on regular basis to maximize revenue.
Staffing & Account Executive
DollHouse Agency
09.2019 - 07.2020
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Delivering consistent and reliable service through overall administration, planning, coordination, and evaluation of in-store tastings.
- Recruiting, hiring, and training new employees.
- First point of contact for any and all matters specific to clients and their accounts.
- Identified potential customers through networking and outreach. Cultivating healthy pipeline of several new clients for DollHouse
Team Captain - MAT Monster Ambassador
Monster Energy
02.2018 - 07.2020
- Set up and broke down promotional booths and tents, talked to potential customers for successful promotional events.
- Implemented guerrilla marketing strategies which resulted in hugely successful events.
- Working as a team to ensure reliable brand of Monster Energy is portrayed well to all customers, by splitting up and targeting specific demographics.
- Driving the Monster Truck/ Van around Ireland/UK.
- Learned products inside and out to give best possible demonstrations and answer consumer questions.
Brand Ambassador
Pluto Events
06.2016 - 06.2018
- Professionally represented Land Rover/Bulmers/BOI/Facebook at Corporate events to establish new lasting business relationships.
- Created positive awareness of Bulmers through product sampling and driving sales by 15/20%.
- Promoted and demonstrated Oculus using interpersonal skills and engagement abilities, while giving tours of the Facebook Office.
- Attended trade events, and promoting each of the companies mentioned above to heighten brand reputation.
- Crowd control at corporate events.
Brand Ambassador
Raw Marketing & Events Ltd
06.2016 - 09.2017
- Presented in-store demonstrations of Heineken, Desperado's, Orchard Thieves, and Berocca range including Heineken Light. Educated customers on various products to suit purchasing needs.
- Responsible for planning and organising sampling events by working hand-in-hand with retail store managers and leaders.
- Maintaining strong brand image across and greeting customers to ensure friendly and professional first impression.
- Utilised visual merchandising skills to ensure product presentation remained neat and tidy throughout sales.
Education
Postgraduate Diploma - Digital Marketing
Digital Marketing Academy
Dublin2020
Bachelor of Arts - Bachelor of Arts in Communication Studies
Dublin City University
Dublin2018
Skills
- Recruitment/staffing
- Self-motivated
- Logistics
- Team management and leadership
- Complex Problem-solving
- Attention to detail
- Time management
- Relationship management
- Organisation, prioritising, and multi-tasking
- Administrative office operations
- Event planning
Achievements
- Created and produced my own podcast called 'Most Unusual'.
- Part of a fundraising team that has raised over 400k in two years.
- Won a Bleed Green award working with Monster Energy 2021.
- Took part in the Rag Rumble for charity in 2017.
- Skydived for LauraLynn Foundation in 2015.
- Volunteered as a mentor as part of the SUAS program for paired reading.
Personal Information
Name & contact
Timeline
Event & Marketing Lead
ReFi Lisboa
02.2023 - 07.2023
Event Coordinator
Regens Unite
04.2022 - 09.2024
Trade Development Manager
Monster Energy
07.2020 - 09.2021
Staffing & Account Executive
DollHouse Agency
09.2019 - 07.2020
Session Manager
The Production People
02.2018 - 12.2021
Team Captain - MAT Monster Ambassador
Monster Energy
02.2018 - 07.2020
Brand Ambassador
Pluto Events
06.2016 - 06.2018
Brand Ambassador
Raw Marketing & Events Ltd
06.2016 - 09.2017
Postgraduate Diploma - Digital Marketing
Digital Marketing Academy
Bachelor of Arts - Bachelor of Arts in Communication Studies
Dublin City University
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