Sevcan Valiyeva
London
Summary
Dynamic marketing professional with expertise in email marketing, Google Analytics, and social media marketing. Proficient in Microsoft Office and MailChimp, with a strong focus on customer segmentation and marketing strategy development. Experienced in webinar hosting, aiming to leverage skills to drive innovative marketing solutions.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Marketing Executive
Knowledge Train
London
10.2021 - 03.2025
- Company Overview: Training provider in London
- Oversaw email marketing campaigns, enhancing customer relations and retention.
- Implemented weekly promotional newsletters using Mailchimp, resulting in increased lead generation.
- Analysed website performance metrics, identified areas for improvement.
- Customer feedback: Continuously communicating with existing customers to understand how we could improve and acting upon it
- Created detailed personas based on extensive field research.
- Utilised Google Analytics for monitoring and evaluating site traffic patterns.
- Contributed to business awareness by organising and moderating webinars.
Social Media Executive
NEMI Teas
07.2021 - 09.2021
- Company Overview: Tea company
- Developed brand presence by managing company's LinkedIn page.
- Crafted email marketing campaigns, fostering strong relationships with customers.
- Developed persuasive blogs, attracting potential customers.
Social Media Marketing (Voluntary Work)
HealthWatch Tower Hamlets
12.2018 - 04.2019
- Company Overview: Charity
- Utilised Hootsuite to manage scheduled and curated content posts, driving engagement through post-timing and consistency.
Marketing Internship
Mann’s Solutions
06.2017 - 09.2017
- Company Overview: Immigration Attorney
- Enhanced team productivity through effective leadership and motivation. Supported two overseas interns in their tasks and pushed them to achieve their best.
- Built strong relationships with clients through regular follow-up calls.
Education
MSc - Digital Marketing
King’s College London
09.2019 - 09.2020
Bachelor of Science - Marketing and Management
Queen Mary University of London
09.2016 - 06.2019
Skills
- Email Marketing
- Google Analytics
- Microsoft Office
- MailChimp
- Customer segmentation
- Marketing strategy development
- Webinar hosting
- Social media marketing
Certification
- Hootsuite Academy - Social Marketing Certification, 03/01/20
- LinkedIn Learning - Marketing Tools: SEO, Social Media Marketing: Strategy and Optimisation, SEO for Social Media, 06/01/21
Languages
English
Native
Turkish
Fluent
Timeline
Marketing Executive
Knowledge Train
10.2021 - 03.2025
Social Media Executive
NEMI Teas
07.2021 - 09.2021
MSc - Digital Marketing
King’s College London
09.2019 - 09.2020
Social Media Marketing (Voluntary Work)
HealthWatch Tower Hamlets
12.2018 - 04.2019
Marketing Internship
Mann’s Solutions
06.2017 - 09.2017
Bachelor of Science - Marketing and Management
Queen Mary University of London
09.2016 - 06.2019
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