Saurabh Negi
Dublin
Summary
Innovative Business Graduate managing online marketing campaigns. Skilled in developing integrated marketing strategies that drive brand awareness, engagement, and conversions. Regularly exceed performance targets and possess advanced analytical and problem-solving skills. Adept at leveraging cutting-edge digital tools and platforms to achieve marketing objectives.
Overview
5
5
years of professional experience
Work History
Retail Executive
Lucky Mega Mart
Rishikesh
01.2022 - 07.2023
- Increased overall store sales by 20% within the first six months through effective merchandising and promotional strategies
- Developed and executed successful in-store promotions that increased foot traffic by 60% during peak seasons
- Enhanced customer satisfaction scores by 30% through the implementation of personalized customer service initiatives and training programs for staff
- Developed and led processes to expand retail opportunities and facilitated client on-boarding
- Plan and execute marketing campaigns, track their performance, and adjust strategies as needed to achieve desired outcomes
Front Office Executive
Redcube Infotech
Delhi
01.2021 - 01.2022
- Company Overview: https://www.google.com/
- Identify and implement innovative marketing strategies, lead cross-functional innovation projects, and drive change within the organization
- Prepared written text proposals and speech writing drafts
- Reached 120% of customer acquisition target, capturing 7,500 new subscribers in six months following development and launch of a niche-marketing campaign
- Manage online marketing campaigns, including, email marketing, social media, and display advertising, to enhance online presence and drive direct bookings
- Oversee the creation of high-quality content, including blog posts, social media updates, newsletters, and promotional materials that resonate with target audiences
- Https://www.google.com/
Front Office Intern
ITC Group
Delhi
10.2018 - 12.2019
- Develop and implement comprehensive marketing plans to promote the hotel's brand, services, and special offers across various channels
- Organize and promote hotel events, special promotions, and partnerships that attract and engage guests
- Defined, developed, and implemented marketing strategies to automate and measure target audience movement
- Led 3 premium projects with a team of 8 members
Education
Master’s - Marketing Innovation, Strategic Marketing Analysis, Managerial financial analysis, Project management Practice, Applied strategic management, Leadership and development, Applied Business Intelligence, Time Series Analysis & Forecasting
Dublin business school
Dublin, IrelandBSc - Hospitality & tourism
IHM PUSA
Delhi, IndiaSkills
- Content Strategy
- Campaign Management
- Brand Management
- Excel proficiency
- Database management
- Customer insights
- Email Marketing
- Videos Editing
- Critical thinking
- Creative problem solving
- Analytical reasoning
- Attention to detail
- Strategic decision making
- Content Management
- Risk assessment
- Resource allocation
- Social Media savvy
- Goal-oriented
- Performance-driven
- Continuous improvement
- KPI-driven
- Metrics-focused
Accomplishments
- Former Class Representative in Dublin Business School
- Member of Student Union in Dublin Business School
- Launched a social media campaign that increased brand engagement by 60% and grew the online following by 25,000 users in three months.
- Promoted 2 Instagram accounts and gained 1000 subscribers in just 1 week.
- Collaborated with the design team to create visually impactful marketing collateral, resulting in a 15% higher click-through rate for email campaigns.
ONLINE COURSES AND CERTIFICATES
- Introduction to Digital Marketing, 01/2023, Coursera
- Career Essentials in Digital Marketing, 08/2022, LinkedIn
- Visualization with Tableau, 02/2022, Coursera
- Foundations of Google Analytics, 06/2021, Google, Coursera
- The Fundamentals of Digital Marketing, 07/2019, Google
EXTRACURRICUAL ACTIVITIES
Handled and edited 2 lifestyle YouTube bloggers' channel videos.
Filmed traveling videos for future vlogs.
Member of the student council in college, actively organized events and engaging activities.
Volunteer at the local food bank every weekend, assisting with food distribution and community outreach programs.
Timeline
Retail Executive
Lucky Mega Mart
01.2022 - 07.2023
Front Office Executive
Redcube Infotech
01.2021 - 01.2022
Front Office Intern
ITC Group
10.2018 - 12.2019
Master’s - Marketing Innovation, Strategic Marketing Analysis, Managerial financial analysis, Project management Practice, Applied strategic management, Leadership and development, Applied Business Intelligence, Time Series Analysis & Forecasting
Dublin business school
BSc - Hospitality & tourism
IHM PUSA
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