Sasidhar Reddy
Bengaluru
Summary
Experienced MBA graduate from MDI Gurgaon with over 6 years of successful MNC experience in e-commerce and general trade sales. Currently thriving as a business manager at Flipkart, entrusted with driving revenue and managing the P&L for the assigned portfolio. Previously played a pivotal role at Samsung India Electronics, leading sales and marketing operations in a specific territory.
Overview
8
8
years of professional experience
Work History
Business Development Manager
Flipkart,India
05.2024 - Current
- Revenue and P&L management of High valued portfolio of Men's apparel at Flipkart fashion
- Setting & adjusting prices for the portfolio based on market trends, competitor analysis, and customer behavior
- Managing pricing optimization for over 150,000 SKUs, ensuring competitive & profitable price points
- Working closely with Buy teams for High Sell through portfolio stock replenishment & alignment of brand investments on monthly basis
- Managing inventory health of the portfolio through Sell through Rate based investments and Liquidation experiments
- Analyzed consumer purchase behavior & demand elasticity to refine pricing models, improving bottomline by 0.4%
- Ensuring visibility and planned traffic to the category through Directed merchandising and marketing activations
Area Business Manager
Samsung India Electronics ltd
08.2022 - 04.2024
- Handling Sales & Distribution teams for the given territory to generate revenue of INR 80 Cr per year
- Analyzing RoI, MDD Investment & Stock levels and ensuring KPI's in line with defined Norms
- Leading a Sales team of 60 by setting targets, tracking & ensuring the same is achieved on weekly basis
- Coordinating with training team for training calendar & ensuring adequate training to sales team
- Organizing Marketing campaigns at local level during New product launches and Special schemes
- Maintaining Dealer relationship with key retailers & ensuring their alignment with business targets
Management Trainee
Samsung India Electronics ltd
05.2022 - 07.2022
- Ensuring successful implementation of DTR project by Analyzing data and generating Performance report to identify gaps and areas of improvement
- Implementation of MDE - Multi Device Experience in stores to enhance customer experience
Summer Intern
Bridgestone India Pvt ltd
05.2021 - 07.2021
- Analyzed sales report to derive key insights by benchmarking with competitors in WD & ND KPI's
- Developed strategy to increase the dealer network with potential to improve the current sales by 14 %
- Conducted primary research on 118 fleets to understand requirements & criteria to tie-up with brand
Manager
Reliance Industries limited
09.2016 - 06.2020
- Analyzed data of KPI's of plant equipment and generated reports on deviations and abnormalities
- Ensured Availability & Maintainability of equipment through inventory and manpower management
- Led a team of 8 members for Condition monitoring & Predictive maintenance of plant equipment
- Led a team size of 12 for preventive and corrective maintenance and to reduce break down time
- Achieved Zero failure rate of the gas piping through Quality assurance and RCA recommendations
- Improved the reliability of plant mechanical equipment from 93% to 98% within a span of two years
Education
Master of Business Administration - Marketing & Operations
Management Development Institute
Gurgaon, HR01.2022
Bachelor of Technology - Mechanical
National Institute of Technology
Raipur, CT01.2016
Intermediate Education -
Aditya Junior College
Kakinada, AP01.2012
Certificate of Higher Education -
Camp School
Ramachandrapuram, AP01.2010
Skills
- Partner Relationship Management
- Sales Operations
- Team Management
- MS Office
- Tableau
- Strategic planning
- Business planning
- Product pricing analysis
- Promotional pricing planning
- Profitability optimization
Languages
Telugu
English
Hindi
Timeline
Business Development Manager
Flipkart,India
05.2024 - Current
Area Business Manager
Samsung India Electronics ltd
08.2022 - 04.2024
Management Trainee
Samsung India Electronics ltd
05.2022 - 07.2022
Summer Intern
Bridgestone India Pvt ltd
05.2021 - 07.2021
Manager
Reliance Industries limited
09.2016 - 06.2020
Bachelor of Technology - Mechanical
National Institute of Technology
Intermediate Education -
Aditya Junior College
Certificate of Higher Education -
Camp School
Master of Business Administration - Marketing & Operations
Management Development Institute
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