Sarita Singh

• Drove a +18% MoM increase in DAU/MAU by implementing strategic UX and engagement improvements.

• Led end-to-end product requirement management, aligning cross-functional stakeholders across design, engineering, and business teams for the B2C App & Website.

• Defined and executed the quarterly product roadmap, ensuring strategic prioritization and seamless delivery of high-impact features.

• Collaborated with Growth & Acquisition teams to optimize user onboarding and retention strategies, driving sustainable growth.

Leading Product Development & Launch

• Spearheaded the end-to-end development & launch of the LoveLocal B2C App & Website, driving X% increase in user adoption.
• Defined & executed the product roadmap using JIRA, prioritizing features & sprint cycles for optimal delivery.
• Collaborated with engineering, design, and marketing teams to ensure smooth product execution and go-to-market success.

User Experience & Engagement Growth

• Designed & optimized user journeys for both website & mobile app, leading to a Y% boost in engagement (DAU/MAU) and user retention.
• Implemented UX enhancements based on data-driven insights, reducing friction in key funnels and increasing conversion rates.

Data & MarTech Integrations

• Integrated key analytics & engagement tools like WebEngage, CleverTap, Sendbird, Firebase, and GA to track and optimize user behavior.
• Leveraged A/B testing and data-driven insights to refine onboarding, checkout, and key user touchpoints, improving retention & conversion rates.

Marketing & Growth Enablement

• Set up automated marketing communication channels (SMS, WhatsApp via ValueFirst & Infobip) to enhance user engagement and reactivation.
• Collaborated with the Growth & Acquisition team to optimize conversion funnels and improve onboarding effectiveness.

Order Lifecycle & Conversion Optimization

• Managed the complete order lifecycle, optimizing operations to reduce drop-offs and improve purchase completion rates.
• Implemented process automation & UX improvements, leading to a Z% increase in successful transactions.

• Led the development & successful launch of Justdial’s Website, driving enhanced user experience and engagement.
• Managed cross-functional product & web operations teams, delivering competitive digital products with a strong focus on UX.
• Optimized the complete order lifecycle, improving customer engagement & conversion rates through strategic enhancements.
• Spearheaded partnerships with leading industry brands, collaborating with the Alliances team to integrate external technology/product solutions.
• Worked closely with engineering teams to ensure seamless development & deployment of new product features.
• Integrated Justdial Search Plus services, launching key offerings like Online Shopping, Food Ordering, Doctor Appointments, Movie Ticketing, and Bill Payments, expanding platform capabilities.

• Designed and optimized user flows for the web platform, enhancing navigation and user experience.
• Gathered and prioritized enhancement requests from cross-functional teams, driving continuous product improvements.
• Generated and analyzed user segment reports, providing actionable insights for product and marketing strategies.
• Monitored key website performance metrics (visits, bounce rates) using Google Analytics, identifying opportunities for optimization.

• Built and scaled the QA team from 7 to 35 members, enhancing testing efficiency and product quality.
• Designed and implemented new QA processes & procedures, ensuring higher testing accuracy and faster releases.
• Led and mentored the team, fostering skill development and improving overall performance.
• Identified and optimized key areas for improvement, streamlining workflows and increasing test coverage.
• Reviewed and validated test cases, ensuring alignment with product requirements and minimizing defects.

• Led QA testing for Justdial’s Website & Mobile Site, ensuring functionality, performance, and stability.
• Developed comprehensive test plans to evaluate system reliability, compatibility, and performance.
• Created and prioritized test cases, streamlining defect identification and resolution.
• Executed manual & regression testing, reporting defects with defined severity and priority to enhance product quality.
• Conducted continuous regression testing, ensuring smooth functionality after code changes and bug fixes.

• Handled high-volume inbound calls efficiently, ensuring timely and accurate customer support.
• Followed structured communication protocols, delivering clear and effective responses across various inquiries.
• Identified customer needs, clarified concerns, and provided well-researched solutions or alternatives, enhancing user satisfaction.