Sarah Hickey

• Creating a new market channel strategy for the newly launched LYMA PRO device including marketing assets, brand strategy, and recruiting and training new sales team.
• Sourcing and securing new Distributors in EMEA and ROW and implementing training and onboarding.
• Identifying new growth opportunities with partners to expand the growth of the LYMA Wellness Ecosystem
• Overseeing all aspects of the sales process, from initial prospecting to developing new contract Distribution templates and contract execution, ensuring a smooth and efficient experience for clients.

I joined the International Team at Venus.AI in Oct 2019 and undertook various roles. I was Regional Director of Sales - International in 2019 and was promoted to VP Sales in EMEA in 2021 and to VP & GM of EMEA and APAC in 2022. Mastered new business development across EMEA & APAC, driving revenues to USD17.5 million in 2021.

• Identified suitable partners, negotiated pricing and distributor agreement including annual quota
• Travelled to and onboarded new Distributors with marketing, clinical training and launch to market schedule
• Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
• Tracked trends and suggested enhancements to both challenge and refine company brand strategy.
• Established performance goals and quotas for sales department and outlined processes for achievement.
• Worked with Q & A & regulatory dept to accelerate registration processes where applicable and minimize risks by overseeing adherence to 'in country' regulation
• Direct responsibility for sales revenues and achieved USD17.5 million in 2021 and USD15.3 million in 2022.
• Responsibility for streamlining operations to maximize business efficiency and profits.

• Established new direct local office in London
• Recruited, trained and mentored new team
• Implemented sales, marketing and PR strategy for both B2B and B2C
• Negotiated and developed key partnerships with other companies to strengthen professional network and expand future business opportunities.
• Led sales performance and exceeded UK & Ireland budget number year on year

• Worked part time with E- Swin - French Laser Company
• Established Sales and Marketing strategy in the UK for Home Use Hair Removal technology
• Delivered service and training to clients to maintain and extend relationship for future business opportunities.

• Introduced brand to UK & Ireland and drove team of seven direct reports in establishing leading Intense Pulsed Light technology to beauty market
• Focused on new business and lead sourcing
• Responsible for assessing potential markets and developed sales strategy & executed new offices in Spain and South Africa
• Sold more than 250 medical devices