Sarah Devitt

Currently pursuing a Post Graduate Diploma ( level 9) in Design Thinking for Sustainability

• Developed holistic marketing strategies to achieve revenue and awareness goals.
• Organised marketing plans and programmes to best support business growth and development.
• Evaluated campaign performance to optimise return on investment.
• Maintained consistent brand voice and style across content.
• Monitored team budgets and forecasts to deliver against annual targets.

Landing a regional operating model for the Marketing Services Desk (MSD) and consumer planning across 12 markets.

• · I successfully landed the Consumer MSD model in Western Europe, recruiting and managing a v-team across the region in supporting marketing execution for the Consumer (CDS) business in Western Europe.
• Developed marketing plans to support consumer channel strategies across Western European markets.
• Crafted campaigns using market understanding and both online and retail consumer analysis
• Maximised media coverage through tactical planning and communications.
• Built influencer marketing strategies for broadened advertising scope.

• Established local (IE) marketing framework and developing debut marketing plan for the organization.

· RFP and selection of web development vendor for redesign and successful launch of new online presence, and RFP and selection of agency to drive the digital strategy and demand generation funnel.

· Alignment with Sales, IT program management and Risk team to develop commercial targets for new direct business in Ireland which had traditionally been a broker only business.

· Upon taking on the Social Media lead role I worked on an extensive audit of all channels - B2C and B2B, followed by RFP and selection and onboarding of agency to support all Social Media activities.

· Working across Business groups and our agency teams, I transformed our briefing and evaluation methods to ensure Social was firmly integrated into all digital demand generation, direct and PR campaign activities, ensuring cohesive messaging to our customers and maximizing ROI on Digital and Social budgets.

• Developed and implemented overarching social media strategies, informing decision-making on future campaigns.
• Adapted social media plan based on market research and customer data.

· As Consumer Marketing Lead, I owned all Consumer facing launch campaigns across a broad portfolio of Consumer products, driving alignment across all marketing activity to maximize ROI.

· Based on local market characteristics and insights, I successfully pitched for and secured funds from Global HQ for significant media budgets to execute traditional media buying as well as innovative product placement initiatives that drove engagement across TV and Digital platforms.

· I led multiple teams in the conception, development, and implementation of highly impactful Experiential programs to Consumer / Student segments that drove positive uplift (up to +34pts) in Awareness and Affinity metrics.

· Recognizing the changing nature of audience influence, I managed PR and Influencer programs to drive positive print and social buzz around our product portfolio – achieving Global PR Excellence award from Microsoft HQ and shortlist for All Ireland Marketing Awards.

· Launch and growth of Xbox 360 as a key consumer brand, moving it from #3 to #1 in market share in a hugely competitive market which Xbox entered as a challenger brand.

· Development of Trade/ Channel plans with Retail accounts ensuring alignment of media plans, product promotions and in-store execution, maximizing retailer success and driving Xbox Category share growth of +22pts

· Creation of key consumer PR programs that drove coverage and awareness of Microsoft portfolio outside of traditional tech and gaming press and into consumer and social space. (Silver in PRII Awards)

• Created and managed style guides and brand voice outlines for public relations, marketing and advertising departments.
• Coordinated and managed annual communication schedules and marketing activities.
• Spearheaded continuous development and improvement of external communication channels to meet audience needs.
• Drove PR initiatives to maximise awareness and coverage.

Defining segments, deploying Win-back campaigns and designing retention programs to maximise revenue in Consumer market.

Working with Torc Telecom on the creation of the Customer Services function for their European calling card portfolio as well as conducting feasibility studies for expansion into new markets.

Sales and Marketing roles in international calling card company, a fantastic immersion in a start-up business with secondments in London and Washington DC, creating programs and partnerships that built the customer base and drove revenue.