Sarah Cunniffe
Dublin
Summary
Results-driven Store Manager & Buyer with over 20 years in the pharmacy sector, focused on strategic planning, sales performance, and relationship management. Drives sales growth and profitability through merchandising, pricing strategies, and supplier negotiations. Manages high-volume dispensary operations while nurturing strong relationships with fertility clinics and suppliers. Committed to staff training and development, enhancing customer satisfaction and retention.
Overview
20
20
years of professional experience
Work History
Store Manager & Buyer, Senior Pharmacy Technician, Fertility Specialist
Medipharm Pharmacy Group
01.2016 - 04.2026
- Managed and maintained an efficient dispensary operation in a fast paced, multitasking environment.
- Accountable for buying decisions, range optimisation, supplier selection and pricing strategies to maximise both sales and profitability.
- Built and maintained strong commercial relationships with fertility clinics in Ireland and abroad, pharmaceutical and FMCG suppliers and brand partners negotiating favourable terms and joint business plans.
- Created reliable and trustworthy relationships with fertility patients and pharmacy customers.
- Responsible for consistent training and development of staff members.
- Drove sustained sell out growth across OTC and FMCG categories through needs based selling, product education and customer engagement.
- Transformed product portfolios to high volume, high margin ranges aligned with customer demographics, seasonal demand and market trends.
- Planned and executed merchandising strategies to maximise visibility, compliance and rate of sale, including seasonal and promotional displays.
- Collaborated across multiple branches to support staff, stock availability, best practice execution and consistent brand standards.
Head Pharmacy Technician, Store Manager & Buyer
Declan O’Sullivan Pharmacy
01.2006 - 12.2015
- Managed multiple responsibilities simultaneously, maintaining productivity and service standards in a busy dispensary.
- Trained and coached pharmacy teams, improving customer experiences and contributing to higher levels of customer satisfaction and retention.
- Led sales performance across OTC, skincare, cosmetic and gift categories, delivering growth through effective merchandising, planogram execution and promotional activity.
- Cultivated strong customer relationships, enhancing loyalty and encouraging repeat business.
- Analysed sales data and product performance, optimising range, pricing and product placement.
- Sourced and onboarded new brands and products, shaping listings based on commercial performance and customer demand.
- Developed strong working relationships with wholesalers, suppliers and brand representatives, acting as a key commercial contact.
- Negotiated supply terms, promotional support and stock agreements to improve availability and commercial outcomes.
Education
Medicine Counter Assistant Certificate -
IPU
Pharmacy technician course -
IPU
Leadership and Managemenrt Certificate -
IPU
Diploma in Selling & Sales Management -
Leaving Certificate -
Skills
- Stock management
- Pricing strategy
- Retail space optimisation
- Merchandising
- Category and product management
- Sales performance management
- Account management
- Strategic planning
- Product knowledge proficiency
- Customer service training
- Staff training
- Operational efficiency
- Team Leadership
- Relationship management
- Brand awareness
Custom
- Appleby Jewellers, Sales & Merchandising Representative
- Meteor Mobile, Customer sales and Retention executive
- Ryanair & Hertz car hire, Customer care and Sales representative
Timeline
Store Manager & Buyer, Senior Pharmacy Technician, Fertility Specialist
Medipharm Pharmacy Group
01.2016 - 04.2026
Head Pharmacy Technician, Store Manager & Buyer
Declan O’Sullivan Pharmacy
01.2006 - 12.2015
Medicine Counter Assistant Certificate -
IPU
Pharmacy technician course -
IPU
Leadership and Managemenrt Certificate -
IPU