Samuel Ellett
Marketing Professional
Dublin
Summary
Samuel is a Marketing Professional effective at delivering high-quality content for digital, traditional and social marketing. High achiever who produces results individually, as well as part of a results-focused team. Samuel has experience in social media management, B2C communications, email campaign cultivation and execution, all with a heavy focus on predetermined metrics and KPIs.
Overview
10
10
years of professional experience
Work History
Digital Marketplace Assoc. Account Manager
Goodbaby International
06.2021 - 06.2023
- Managed several Ecommerce accounts, both retail and socially based.
- Worked managed, edited and deployed content from multiple PIM.
- Worked internally and externally on pricing to dynamically provide our best pricing.
- Provided active product catalog management to provide stakeholders and retail partners with constant product availability information.
- Managed North American electronic data interchange for Goodbaby Intl. umbrella of companies.
Senior Display & Paid Social Specialist
SharkNinja
07.2020 - 11.2020
- Worked to craft product messaging, along side internal brand managers and external agencies.
- Managed relationship with both display & social outside agencies, overseeing the sharing of performance metrics.
- Managed executive reporting, detailing the efficacy of our content and RoAS.
- Managed the creation of video, social, display and native assets for 52 individual product lines in 2020.
Display & Paid Social Specialist
SharkNinja
10.2019 - 07.2020
- Managed the process for asset creation from brief to executive approval.
- Partnered with internal and external stakeholders to deliver best-in-class content across all product categories.
- Developed paid client ads for use on diverse social media platforms, averaging millions of impressions per ad.
- Oversaw video, social, display, and native asset creation for 42 individual product lines in 2019 alone.
Retail Digital Experience Specialist
SharkNinja
03.2018 - 10.2019
- Managed general product, and enhanced content for all live US retail product sales pages.
- Built, implemented and updated effective SEO strategies.
- Implemented sweeping content updates to ensure competitiveness in market
- Identified, negotiated contracts with, and oversaw rollout of third party vendors in order to improve retailer product standing.
- Oversaw the creation and implementation of enhanced and A+ content for 52 products across 2018 product releases.
Digital Marketing Specialist
Enquiron
12.2016 - 10.2017
- Administered and executed internal, customer facing and client facing communications
- Created and managed both internal and customer facing email content
- Monitor and verify data reporting related to email campaign and social media reach
- Assisted all departments with needs related to client retention and sales.
Relationship Manager
Enquiron
09.2013 - 12.2016
- Initiated and managed new client on-boarding, training, and general account maintenance
- Managed a book of business containing 3100+ organizations
- Created strategy for, and directed a team of 3 Relationship Managers whose purpose was to regain lost accounts.
Education
Bachelor of Science - Marketing
Suffolk University
Boston, MassachusettsSkills
- E-mail content creation
- Brand Management
- Proficient in managing social platforms and Google ad services
- Product content creation
- Project Management
- Proficient in social platform demand creation
Timeline
Digital Marketplace Assoc. Account Manager
Goodbaby International
06.2021 - 06.2023
Senior Display & Paid Social Specialist
SharkNinja
07.2020 - 11.2020
Display & Paid Social Specialist
SharkNinja
10.2019 - 07.2020
Retail Digital Experience Specialist
SharkNinja
03.2018 - 10.2019
Digital Marketing Specialist
Enquiron
12.2016 - 10.2017
Relationship Manager
Enquiron
09.2013 - 12.2016
Bachelor of Science - Marketing
Suffolk University
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