SAM

Optimised app design and functionality to enhance user experience and customer journey, leveraging audience insights and persona analysis.

Conducted competitor analysis and user surveys with menopausal women to enhance efficiency.

Developed digital marketing strategies to drive brand awareness and targeted social media engagement.

Strategy Development: Crafted and executed creative approaches for ATL and BTL initiatives, utilising a blend of traditional media and digital platforms to reach diverse audience segments.

§ Stakeholder Engagement: Collaborated closely with creative teams, media agencies, and other partners to conceptualise and execute compelling advertising campaigns, driving brand awareness and engagement.

§ Client Relationship: Priced services, directed the development of client-customized solutions & oversaw client relationships while cultivating new ones with renowned companies such as Carl Bechem, Ojus Elevators, Supreme Super Foods and various SMEs.

§ Business Planning: Developed and executed yearly formal business plans, conducting sales visits and identifying business challenges to present effective solutions, resulting in sustainable growth and client satisfaction.

§ Customer Service: Provided customer service, addressing account services, statements, and balance inquiries, while overseeing the preparation of marketing materials and collateral, including marketing copy, images, videos, and emails.

§ Digital Marketing: Led digital marketing strategies, including SEO, content distribution, email marketing & social media, utilising Google Analytics & internal reporting data to drive traffic growth and enhance products based on customer interest.

§ Sales Pitch: Facilitated sales pitch presentations for government clients, resulting in successful onboarding, and collaborated with digital teams to optimize social media campaigns, identify key performance indicators, and rectify setbacks.

§ Website Development: Facilitated expedited website development projects for clients using WordPress, with timely delivery without compromising quality.

§ Campaign Optimization: Collaborated with digital teams to optimise social media campaigns, identifying key performance indicators and swiftly addressing any setbacks for enhanced campaign effectiveness.

§ Strategic Brand Visibility & Engagement: Enhanced brand visibility and engagement by leveraging market trends through collaborative efforts across departments.

§ Cross-functional collaboration: Facilitated cross-functional collaboration to align marketing efforts with strategic objectives, establishing effective utilisation of market trends.

§ Strategic Marketing Objectives: Coordinated to the achievement of strategic marketing objectives by integrating market trends into marketing strategies, resulting in increased brand visibility and engagement.

§ Team Leadership & Performance Management: Led a team of customer support representatives, delivering efficient service and ensuring high levels of customer satisfaction.

§ Process Optimization: Supervised customer service process, resolving complaints and implementing policies to streamline operations.

§ Training Program Development: Executed training programs to standardise service delivery and enhance team performance.

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Performance Monitoring & Feedback Provision: Monitored individual and team performance, conducting quality assurance surveys and providing constructive feedback to improve service quality.

§ Trained under the Navy leadership, progressing to Leading Cadet and representing in armed ceremonial parades.