RUKKINI CHATTERJEE

• Managed 8+ print and digital campaigns for brands like Himalayan Natives and Dogsee, achieving a 10% revenue increase.
• Conducted market research and supported website development for brand expansion in Japan, India, and Taiwan.
• Analysed campaign data, reducing campaign costs by 15%, while increasing CTR.

• Managed social media channels for IKEA and Tanishq, increasing engagement by 30%.
• Planned and executed cross-platform digital campaigns (e.g. 'Trip Kiya to IKEA'), resulting in a 12% sales uplift.
• Tracked campaign performance, identifying optimisation strategies that improved ROAS by 20%.

• Conducted market research for brands like True Roots and Tic Tac, identifying emerging trends for whitepapers.
• Collaborated on campaign ideas with strategy teams to deliver insights-based solutions.
• Collaborated with project teams to ensure timely completion of tasks.

• Managed 5+ media campaigns, producing 10+ press releases, and building 100+ media contacts for outreach.
• Coordinated 8 interviews with journalists, generating 20% more media coverage than previous campaigns.
• Conducted research and coverage analysis, reducing reporting time by 10%.

• Co-ordinated three major production projects, managing 100+ resources across scheduling and logistics.
• Created databases that improved production efficiency by 15%.
• Contributed to script development for multiple advertising campaigns.

• Supported operations for events with 1000+ attendees (e.g. A.R

Rahman and Wells Fargo).

• Managed databases of 50+ influencers and artists, enhancing outreach by 25%.
• Handled logistics for Andhra Pradesh Tourism campaigns, improving event delivery speed by 20%.