Ruby Zaharova

• Managing a $40M revenue P&L with an associated operating cost base of $25M , ensuring strong financial governance and resource optimization.
• Own financial planning for a $40M P&L , including cost control, investment appraisal, and optimization across a $25M OPEX structure .
• Lead and mentor a team of three Analysts and Senior Analysts , overseeing their development, performance management, and career growth.
• Partner with senior EMEA sales leadership to define and support go-to-market strategies , resource deployment, and commercial execution.
• Design and manage operational processes for annual planning, territory alignment, target setting , and sales forecasting , improving efficiency by 20% .
• Facilitate monthly and quarterly forecasting sessions, pipeline reviews , and business performance reviews , ensuring finance is a strategic partner to sales.
• Analyze KPIs and financial trends to deliver insights, identify roadblocks, and support timely interventions for better business outcomes.
• Drive cross-functional initiatives to streamline planning and reporting tools, contributing to a 15% improvement in forecast accuracy and enhanced stakeholder visibility.

• Managed the entire CEMEA P&L (19 countries) valued at $250M , leading initiatives that delivered 5–10% year-over-year cost reductions through disciplined spend control.
• Designed and implemented revenue control frameworks to ensure accuracy and compliance of reported revenues across multiple revenue streams and countries.
• Led a high-performing team of 6 finance professionals , managing performance, professional development, and succession planning across key roles
• Collaborated with regional commercial and sales leaders to shape go-to-market and resource strategies across EMEA, ensuring alignment with financial and business goals.
• Created scalable operational processes for planning cycles, sales territory mapping, target-setting, and performance tracking to streamline sales-finance integration.
• Delivered actionable insights on revenue performance by analyzing sales and financial KPIs, proactively identifying growth blockers and driving corrective actions.
• Developed and institutionalized cross-functional workflows and commercial finance processes , enhancing sales productivity and revenue forecasting discipline.
• Led the SAP ERP implementation across the CEMEA region, partnering with systems and supply chain teams to improve financial data architecture and process automation.
• Delivered 76 finance process enhancements , focusing on digitization, operational efficiency, and transformation of legacy finance workflows.

Clients: Financial Services & Oil and Gas

• Advised multinational clients on cross-border tax structuring, UAE permanent establishment risks , and double tax treaty applications .
• Developed compliant transfer pricing models (CUP, TNMM, Cost Plus) aligned with OECD guidelines and BEPS Action Plans 7, 8, 10, and 13 .
• Drafted Local Files, Master Files , and CbCR reports ; conducted benchmarking studies using Deloitte tools and Bloomberg.
• Conducted functional and value chain analyses to design defensible pricing policies for upstream/downstream and regulated finance operations.
• Supported VAT implementation and compliance for UAE-based financial and oil & gas entities.
• Participated in tax due diligence for M&A transactions, identifying key risks and advising on tax-efficient structures.